Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Design Ethics & Visual Integrity Lab

Devil is a workshop toolkit created for the Design Ethics and Visual Integrity Lab. The toolkit is a participatory visual communication system that addresses visual plagiarism and supports ethical design practice in art and design education. Structured activities, prompt cards and a cohesive visual identity guide reflective making. Printed items include a workbook, a custom folder, a poster, postcards and a notepad, produced on Munken Polar Rough paper with spot UV detailing. The toolkit supports collaborative learning across different teaching contexts.

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Tao Hua Ji

Tao Hua Ji is a gift box packaging design for a snack that helps nourish the skin and is aimed at women. A three dimensional blooming pink peach blossom serves as the main visual element, reflecting the brand name and the brand visual assets. Gilding and relief printing give the petals a layered texture that stays visible from a distance on crowded store shelves. A handle allows easy carrying, so the box suits gift giving. Inside, a transparent PET layer is printed with patterns and the key product features.

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Vitto

Vitto is an Italian food brand developed for the UK market with a contemporary visual approach. The design intentionally departs from rustic and traditional codes common in Italian food branding. Instead, it uses vivid colour, simplified illustration and clear typography to express energy, playfulness and emotional warmth, creating a modern and accessible identity for everyday use.

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Unheardible

D-bue is a special kind of music competition: every two years, selected students from German music academies present their individual artistic ideas in a series of concerts. Bloom has developed a customised communication concept for this special format. The focus is on a dynamic sound sculpture created from a 3D sound visualisation. It takes the human ear as its starting point and moulds itself along the sound logo developed for the competition as a symbol of the experimental, the unheard. The neologism Unheardible complements the visual and ensures visibility and recognisability.

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Eco Guard

Eco Guard is a sustainable packaging design that carries an environmental message. The graphics show a visual contrast between thriving and damaged natural habitats, making environmental impact easier to understand. Recyclable corrugated paper and soy based inks are used. Standard die cut and folding processes allow production on existing lines without added cost. Paper based inserts replace plastic parts and protect the contents. The opening sequence guides users through a short visual story, adding education without extra material.

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Moutai 1935

Moutai 1935 is packaging for a Chinese distilled spirit from Guizhou province. The glass bottle carries relief patterns on a red background, showing golden scenes of salt sellers and liquor trade in Moutai town. The patterns are inspired by traditional Chinese genre paintings. Three circles of golden ripples are embossed on the bottle shoulder. The relief surface is finished with a glaze spray, which improves grip and touch. The zinc alloy cap uses a broken dentiform structure as an anti counterfeit measure. The gift box is made from recyclable and biodegradable chipboard.

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