Design Today

Zhou Jingkuan

Packaging Design

Thursday, 25 September 2025

Tao Hua Ji

Tao Hua Ji is a gift box packaging design for a snack that helps nourish the skin and is aimed at women. A three dimensional blooming pink peach blossom serves as the main visual element, reflecting the brand name and the brand visual assets. Gilding and relief printing give the petals a layered texture that stays visible from a distance on crowded store shelves. A handle allows easy carrying, so the box suits gift giving. Inside, a transparent PET layer is printed with patterns and the key product features.

Atlante Srl

Brand Identity

Wednesday, 24 September 2025

Vitto

Vitto is an Italian food brand developed for the UK market with a contemporary visual approach. The design intentionally departs from rustic and traditional codes common in Italian food branding. Instead, it uses vivid colour, simplified illustration and clear typography to express energy, playfulness and emotional warmth, creating a modern and accessible identity for everyday use.

Bloom advertising agency

Music Competition Branding

Tuesday, 23 September 2025

Unheardible

D-bue is a special kind of music competition: every two years, selected students from German music academies present their individual artistic ideas in a series of concerts. Bloom has developed a customised communication concept for this special format. The focus is on a dynamic sound sculpture created from a 3D sound visualisation. It takes the human ear as its starting point and moulds itself along the sound logo developed for the competition as a symbol of the experimental, the unheard. The neologism Unheardible complements the visual and ensures visibility and recognisability.

Shenzhen Hello Tech Energy Co.,Ltd

Sustainable Packaging

Monday, 22 September 2025

Eco Guard

Eco Guard is a sustainable packaging design that carries an environmental message. The graphics show a visual contrast between thriving and damaged natural habitats, making environmental impact easier to understand. Recyclable corrugated paper and soy based inks are used. Standard die cut and folding processes allow production on existing lines without added cost. Paper based inserts replace plastic parts and protect the contents. The opening sequence guides users through a short visual story, adding education without extra material.

Chengdu Wanjiazu Technology Co., Ltd

Liquor Packaging

Sunday, 21 September 2025

Moutai 1935

Moutai 1935 is packaging for a Chinese distilled spirit from Guizhou province. The glass bottle carries relief patterns on a red background, showing golden scenes of salt sellers and liquor trade in Moutai town. The patterns are inspired by traditional Chinese genre paintings. Three circles of golden ripples are embossed on the bottle shoulder. The relief surface is finished with a glaze spray, which improves grip and touch. The zinc alloy cap uses a broken dentiform structure as an anti counterfeit measure. The gift box is made from recyclable and biodegradable chipboard.

Wu Yao

Car Sticker

Saturday, 20 September 2025

Chinese Lion

Chinese Lion is a limited edition car sticker set created for the Fengxing T5 EVO vehicle. The design is an artistic treatment of the Chinese lion, placed over a base of traditional Chinese patterns. Three dimensional geometry, pop art and abstract art are combined to give the graphics a young and dynamic character intended to appeal to younger drivers. All artwork is prepared as vector illustration and produced on PVC film, applied as a semi wrap measuring 4565 by 800 millimeters. Three color options are offered.

Design Today

Tao Hua Ji

Vitto

Unheardible

Eco Guard

Moutai 1935

Chinese Lion

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Tao Hua Ji

Vitto

Unheardible

Eco Guard

Moutai 1935

Chinese Lion

ABOUT ME

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ENCYCLOPEDIA

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