Design Today

OUTPUT

Outdoor Campaign

Sunday, 29 October 2023

Vivo X Series

The installation faithfully reproduces the two mobile phones at a 1:1 scale. It is currently one of the largest single-object mobile phone installations in the world. The design ensures consistency with the actual devices in terms of appearance and detail quality, while incorporating differentiated designs for different target audiences based on gender. Furthermore, radar tracking, body capture, naked-eye 3D, and other technologies are used to integrate rich digital content and create a visually stunning combination of the large screens and the Shanghai Bund landscape.

BYHEALTH Co., Ltd.

Slimming Waist Probiotics

Saturday, 28 October 2023

Slimram

This probiotic product is specifically designed for women's waist slimming. The packaging structure simulates the waistline of women, allowing consumers to perceive the waist-slimming functionality of the product. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, are complemented by the brand's blue color and various bright complementary colors, achieving a balance between professionalism and fashion.

Tiravy Guillaume

50cl Infused Liquor Bottle

Friday, 27 October 2023

Maquera

In the heart of Ardeche, a secluded region in France, an infused liquor bottle is born. Maquera's packaging forges a direct connection with enthusiasts, introducing a container intentionally designed for a new homemade infusion after enjoying its original contents. A replaceable label overlaps a screen print, creating an asymmetry. Crafted from durable materials, it becomes infinitely reusable. This approach addresses consumer concerns, making the product stand out on the shelf while being entirely sustainable.

Guo Kaixuan

Illustration

Thursday, 26 October 2023

Printmaking Tibet

The work is a set of illustrations depicting Tibetan culture, using computer painting and printmaking to express the creativity of excellent national culture and create the beautiful, remote and pious characteristics of Tibet. The combination of traditional culture and modern art aesthetics gives spiritual connotation to the pilgrimage road of Tibet in a new era, aiming to further promote and develop the colorful national culture through design. The contents of the work include: Potala Palace, yak, nine-colored bird, blue lotus, etc.

Laizhou Distillery

Packaging

Wednesday, 25 October 2023

Ling Lie Vodka

The ingenious packaging of this localised white spirit gives the drinkers a pleasant and relaxing drinking experience. The bottle is transparent and lightsome, showcasing the extreme purity of the liquor body. The natural Xiling Snow Mountains elements and modern workmanships perfectly blend the idea of natural purity and Eastern technical wisdom. The environmentally friendly label paper and renewable bottles not only ensure the eyeable aesthetic appeal but also rejuvenate environmental sustainability, expressing the sense of social responsibility.

Laizhou Distillery

Packaging

Tuesday, 24 October 2023

Jiao Yu Gin

This localised gin packaging gives customers a pleasant and relaxing drinking experience. The main body of the package showcases the aesthetic characteristics of the traditional bamboo weaving culture of the Ba Shu style combined with the modern, sophisticated art style. The bamboo weaving element and raw material labelling also express the brand concept of Natural as Nature. While ensuring an attractive appearance, using bamboo paper and oak cork also rejuvenates environmental sustainability.

Design Today

Vivo X Series

Slimram

Maquera

Printmaking Tibet

Ling Lie Vodka

Jiao Yu Gin

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Vivo X Series

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Jiao Yu Gin

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