Design Today

Sasha Sharavarau

Label

Wednesday, 23 August 2023

The Treasure of Zbojniks

Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers who participated in insurgencies against serfdom. People believed that they had hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this became the main idea for the design creation. The combination of regional ornaments, crossed shepherd’s axes, and a shield symbolizing the warlike nature of Zbojniks, the Velky Rozsutec mountain, hiding many treasures - each element of the label has its significance and tells unique stories from Slovak folklore.

Shanghai Yuanshang Culture Communication

Coffee Packaging

Tuesday, 22 August 2023

Freeze Dried

Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of ingenuity, quality, and fashion. To echo the brand theme, the packaging is mainly designed based on young and fashion images, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture are unique and fashionable.

Jun Li

Tea Packaging

Monday, 21 August 2023

Shijian Chuxin

The packaging design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, Chishui River and Zunyi red culture as creative elements, and draws a natural, organic and ecological humanistic illustration pattern creation. It embodies the characteristics of the product. Today, when the return to nature is advocated, it is easy to feel the breath of nature.

INFINITY STUDIO

Liquor Packaging

Sunday, 20 August 2023

Gujinggongjiu

The design of Gujing tribute wine combines the traditional dragon pattern with the digital style of science and technology, giving Chinese dragon new vitality. The outer packaging uses folding fan design combined with hollowed out to create a sense of mystery. Unfold the box layer by layer, and the bottle pattern and the box can be well integrated to show the spirit of the dragon. The design process uses the material of luminous ink, which makes the pattern emit light in the dark environment and adds a mysterious visual effect.

Luo Heng

Liquor Packaging

Saturday, 19 August 2023

Xi Jiu Hanmi

Xi Jiu Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of Shuang Mao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.

PepsiCo Design and Innovation

Beverage Packaging

Friday, 18 August 2023

Pepsi New Year 2022 LTO

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

Design Today

The Treasure of Zbojniks

Freeze Dried

Shijian Chuxin

Gujinggongjiu

Xi Jiu Hanmi

Pepsi New Year 2022 LTO

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The Treasure of Zbojniks

Freeze Dried

Shijian Chuxin

Gujinggongjiu

Xi Jiu Hanmi

Pepsi New Year 2022 LTO

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER