Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Viewpoints

Viewpoints is the visual identity of a street furniture design exhibition held in Tainan. The identity connects the 400 year history of Tainan with contemporary culture and alleyway life. Hand drawn illustrations and simple pen style outlines show people, objects and spaces in daily interaction. The color palette is taken from local architecture, including red brick, pale yellow walls and warm accent tones. The design is applied to posters, guidebooks, signage, social media and digital installations, and each format is adjusted to keep the presentation consistent.

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Cyber Mind

Cyber Mind's identity is built on the interplay between human cognition and digital innovation. Inspired by the structure of neural connections and atomic bonds, the design conveys intelligence, precision, and seamless integration. The visual system balances geometric accuracy with fluidity, creating a dynamic yet structured aesthetic. This approach ensures clarity, adaptability, and a strong visual presence across various media, reinforcing Cyber Mind's role as a forward-thinking technology brand.

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Onshore Roasters

Onshore Roasters brand identity reflects the harmony of luxury, nature, and sustainability. The logo unites a coffee bean, sunbeams, and waves, embodying the ritual of a perfect morning at sea. A carefully chosen earthy palette and recycled paper packaging reinforce the commitment of the brand to elegance and eco conscious values. Inspired by the yachting lifestyle, the design balances simplicity and sophistication, creating a seamless connection between quality coffee and the open waters.

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Doritos x Empirical Nacho Cheese Spirit

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.

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Wan Xiang Sheng

Wan Xiang Sheng is a gift box for Wuyishan rock tea. The outer box imitates the form of Wuyi Mountain and recalls the landscapes of Chinese painting. When the box is set upright, the outline shows a person in meditation. The box is made of special paper with a light gray rock texture, and gravure printing, embossing, debossing and hot stamping present the shape and texture of the tea mountain. The box opens like a book and holds two small packages with four packets of tea. The design invites calm and a different point of view.

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Stamatakis Bakery

A lithograph of the authentic recipes and memories of a home. When the most beloved baked goods meet the tradition, the mystagogue of taste and the ritual of pleasure, what comes to mind is always a feminine figure. The authentic flavors of Eugenia, bringing emotional memories, the artisanal recipes of tradition! Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is the resemblance of the mother.

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