Design Today

Kiyoka Yamazuki

Information Magazine

Friday, 4 July 2025

Bon Vivant

Bon Vivant is an information magazine distributed free of charge at credit union branches across Japan. Each bimonthly issue introduces local people, industries, regional products and tourist sites, connecting readers with the towns around them. The magazine measures 21 by 15 centimetres and contains about 15 pages. The cover illustration is hand drawn with brushes and acrylic paints on illustration board, using compasses, rulers and ruling pens, and is then refined in image editing software. Warm colours invite readers to take a copy home.

ChungSheng Chen

Exhibition Visual Identity

Thursday, 3 July 2025

Viewpoints

Viewpoints is the visual identity of a street furniture design exhibition held in Tainan. The identity connects the 400 year history of Tainan with contemporary culture and alleyway life. Hand drawn illustrations and simple pen style outlines show people, objects and spaces in daily interaction. The color palette is taken from local architecture, including red brick, pale yellow walls and warm accent tones. The design is applied to posters, guidebooks, signage, social media and digital installations, and each format is adjusted to keep the presentation consistent.

Andrei Zhukov

Corporate Identity

Wednesday, 2 July 2025

Cyber Mind

Cyber Mind's identity is built on the interplay between human cognition and digital innovation. Inspired by the structure of neural connections and atomic bonds, the design conveys intelligence, precision, and seamless integration. The visual system balances geometric accuracy with fluidity, creating a dynamic yet structured aesthetic. This approach ensures clarity, adaptability, and a strong visual presence across various media, reinforcing Cyber Mind's role as a forward-thinking technology brand.

Cansu Dagbagli Ferreira

Branding

Tuesday, 1 July 2025

Onshore Roasters

Onshore Roasters brand identity reflects the harmony of luxury, nature, and sustainability. The logo unites a coffee bean, sunbeams, and waves, embodying the ritual of a perfect morning at sea. A carefully chosen earthy palette and recycled paper packaging reinforce the commitment of the brand to elegance and eco conscious values. Inspired by the yachting lifestyle, the design balances simplicity and sophistication, creating a seamless connection between quality coffee and the open waters.

PepsiCo Design and Innovation

Influencer Kit

Monday, 30 June 2025

Doritos x Empirical Nacho Cheese Spirit

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.

Huang Feng

Tea Packaging

Sunday, 29 June 2025

Wan Xiang Sheng

Wan Xiang Sheng is a gift box for Wuyishan rock tea. The outer box imitates the form of Wuyi Mountain and recalls the landscapes of Chinese painting. When the box is set upright, the outline shows a person in meditation. The box is made of special paper with a light gray rock texture, and gravure printing, embossing, debossing and hot stamping present the shape and texture of the tea mountain. The box opens like a book and holds two small packages with four packets of tea. The design invites calm and a different point of view.

Design Today

Bon Vivant

Viewpoints

Cyber Mind

Onshore Roasters

Doritos x Empirical Nacho Cheese Spirit

Wan Xiang Sheng

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Bon Vivant

Viewpoints

Cyber Mind

Onshore Roasters

Doritos x Empirical Nacho Cheese Spirit

Wan Xiang Sheng

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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PATRONS

DISCOVER