Design Today

INFINITY STUDIO

Liquor Packaging

Sunday, 20 August 2023

Gujinggongjiu

The design of Gujing tribute wine combines the traditional dragon pattern with the digital style of science and technology, giving Chinese dragon new vitality. The outer packaging uses folding fan design combined with hollowed out to create a sense of mystery. Unfold the box layer by layer, and the bottle pattern and the box can be well integrated to show the spirit of the dragon. The design process uses the material of luminous ink, which makes the pattern emit light in the dark environment and adds a mysterious visual effect.

Luo Heng

Liquor Packaging

Saturday, 19 August 2023

Xi Jiu Hanmi

Xi Jiu Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of Shuang Mao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.

PepsiCo Design and Innovation

Beverage Packaging

Friday, 18 August 2023

Pepsi New Year 2022 LTO

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

Ximena Ureta

Wine Packaging

Thursday, 17 August 2023

MontGras Handcrafted

MontGras Handcrafted is an enology based project that pursues the production of distinctive wines made out of rare grape varieties harvested in 2020. Each wine is the product of a unique combination of the particular weather and land conditions of five Chilean valleys and of five different wine makers. This packaging is a creative way of following the particular personality of each wine while expressing the common ideas behind the project.

PepsiCo Design and Innovation

Beverage Packaging

Wednesday, 16 August 2023

MTN Dew Cake-Smash

Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.

Tiago Russo

Irish Whiskey Packaging

Tuesday, 15 August 2023

The Taoscan

To stand out from the crowd you need to be extraordinary. And The Taoscan is no ordinary product: there is no whiskey on earth like it. Designed for the finest venues, stealing the limelight on the bar. The stand and accessories were designed to offer the perfect whiskey serve: its open, 360 degrees design allows it to be viewed from every angle, deploying envy from everyone else in the bar. The walnut stand, the detailed copper stems that lead up to a leather handle, the obsidian or the thoroughly crafted bottle and glasses; every part of The Tasocan is the pinnacle of design excellence.

Design Today

Gujinggongjiu

Xi Jiu Hanmi

Pepsi New Year 2022 LTO

MontGras Handcrafted

MTN Dew Cake-Smash

The Taoscan

ABOUT ME

RECENT POSTS

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER

Gujinggongjiu

Xi Jiu Hanmi

Pepsi New Year 2022 LTO

MontGras Handcrafted

MTN Dew Cake-Smash

The Taoscan

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER