Design Today

Backbone Branding

Bottle Packaging

Tuesday, 8 August 2023

Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

Katsumi Tamura

Calendar

Monday, 7 August 2023

Typeface

Typeface is a calendar designed around the concept of the typeface. The set contains four sheets, consisting of the months from January to December, punched out in an original typeface. You can assemble the sheets into calendar units that each display three months of the year. Quality designs have the power to modify space and transform the minds of its users. They offer comfort of seeing, holding and using. They are imbued with lightness and an element of surprise, enriching space.

Gu Jin

Logo Design

Sunday, 6 August 2023

Gensyn Intellectual Property

This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn", it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a "Shield", highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.

Antonia Skaraki

Brand Products

Saturday, 5 August 2023

Pet Pet

Every human being and every pet, have their own identity, their own particular elements and characteristics. Every pet has its own personality, character, emotions and needs. With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design made the imprint of a relationship full of love. Emotions led the design to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was is also its signature.

Lia Jiyun Kim

Corporate Identity

Friday, 4 August 2023

We Belong Here

We Belong Here is an interactive exhibition branding concept for Otis Design Week that encourages cross-cultural collaboration. Through customized tops, students can express their identities, foster communication, and build a community that transcends language and cultural barriers. This tool promotes inclusivity and equality, making it a valuable addition to any educational program.

Jessica Yang

Branding

Thursday, 3 August 2023

Artsmuzeum

ArtsMuzeum is an artistic modern online gift shop connects the past and present to share the same world. The brand is dedicated to preserving exquisite, historical moments in time, making arts more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.