Design Today

Jessica Yang

Branding

Thursday, 3 August 2023

Artsmuzeum

ArtsMuzeum is an artistic modern online gift shop connects the past and present to share the same world. The brand is dedicated to preserving exquisite, historical moments in time, making arts more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.

Xiaoshu Zhou

Illustration

Wednesday, 2 August 2023

Intangible Heritage

Intangible cultural heritage is deeply rooted in ethnic people. Pipa art, Longquan celadon and Zigong Lantern Festival are important representatives of China's intangible cultural heritage. Drawing a series of illustrations through computer technology creatively inherits and displays the essence of traditional culture, and brings intangible heritage into the public's field of vision. The combination of computer technology and intangible cultural heritage has the advantages of creativity and application. The works are publicized and inherited in a way that conforms to modern aesthetics.

Zhu Hai

Packaging

Tuesday, 1 August 2023

Jiangshiguo State Liquor

Jiangshiguo State Liquor takes the spirit of ingenuity, which has been passed down for thousands of years by Chinese liquor-maker, as the starting point, and incorporates it into the bottle to convey the scenery of China's mountains and rivers, culture and flavor through this bottle, so as to convey to consumers its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package.

Zhu Hai

Packaging

Monday, 31 July 2023

Xijiu Silk Road Liquor

This series of Jiang-flavor package is designed for the Silk Road by combining the Silk Road landmarks, elements, and culture. And its modern creative approach to deliver the Chinese culture embedded in the spirit of the Silk Road to consumers is the main reason why it is so impressive. By integrating the major landmarks and elements of the Silk Road, this product can remind consumers of the memories of the Silk Road in a marvelous way.

SHANGHAI GUIJIU CO., LTD.

Baijiu Packaging

Sunday, 30 July 2023

Jundao Guiniang

As a high-end Baijiu for purpose of collection and gift, it is positioned in a theme of The horizon of a gentleman is the mountains and rivers in the world, which reflects the fine ecological environment of Baijiu producing areas and gives a sense of be there by applying the impregnation effect produced naturally from the traditional Chinese ink painting that blended the image of the mountains and rivers together like the natural world.

Wen Liu

Alcoholic Beverage Packaging

Saturday, 29 July 2023

Nianfenyuanjiang Gu3o

The latest design of the bottle is based on the concept of the "century-old brewing process". Imperial elements and the brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.

Design Today

Artsmuzeum

Intangible Heritage

Jiangshiguo State Liquor

Xijiu Silk Road Liquor

Jundao Guiniang

Nianfenyuanjiang Gu3o

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Artsmuzeum

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Nianfenyuanjiang Gu3o

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