Design Today

Mengzhen Xu

Traditional Chinese Medicine Teabag

Saturday, 10 May 2025

Fold

Tests have shown that the effective ingredients concentration of ordinary hanging teabag liquid is only 40 percent of that when directly brewing medicine. This is because ordinary teabags wrap medicine inside, making it difficult for water to flow smoothly from the inside out. This design aims to increase the effective drug concentration and reduce medicine waste. We also hope to use origami technique to save more volume in the product to implement sustainable design concepts. When water is poured into it, it will unfold layer by layer from a flat folded shape, forming a barrel structure.

HLJ FGA OF CHINA

Product Packaging

Friday, 9 May 2025

HLJ Nine and Eighteen Natures of China

HLJ Nine and Eighteen Natures of China is a packaging series for health products based on plant and animal extracts from the Heilongjiang region. The packaging uses symbolic colors, traditional brush calligraphy and a consistent graphic style to present each raw material in a direct and intuitive way. The boxes are made of sturdy cardboard and finished with matte lamination and embossing, which strengthen the texture of the text and graphics. Foil stamping is added on selected lines. The series keeps one shared visual identity while allowing each product to remain recognizable.

Tiago Russo

Canadian Rye Whisky

Thursday, 8 May 2025

The Maple 7

The Maple 7 is a bottle and box design created for a Canadian rye whisky. The bottle combines clean lines with wide shoulders, frost etched glass and a soft ribbed base and closure that improve grip. Brushed brass and gold foil details contrast with the textured glass. The box repeats the ribbed texture on the outside and is lined in a soft cream suede tone with gold detailing. A magnetized gold medallion locks the double flap doors. The bottle rests in a gold socket and can be lifted out. The forms refer to maple trunks and rye grain.

Tiago Russo

Luxury Cognac

Wednesday, 7 May 2025

Le Chateau XO

Le Chateau XO is packaging for a cognac. The glass bottle has sharp geometric lines and a flattened profile that supports a firm grip. The base helps balance the bottle during pouring. The neck is finished with a gold metallic profile, engraved and knurled for texture, and topped by a dark closure with metal trims. The presentation box is clad in printed, embossed and foiled suede, with a light cream interior, a gold trim and dark wood grain outside. A booklet is held inside the box. The design aims to give the cognac a clear and elevated presence.

Meng Shenhui

Brand Identity

Tuesday, 6 May 2025

Remaking Art

Remaking Art is a brand identity created for a culture communication company. The logo joins the initial letters R and A into a symmetrical mark, connected by lines that suggest a reflection in water. A horizontal line recalls a scale and is kept from the earlier logo to express fairness and integrity. The visual system uses lines to divide printed materials, packaging and interior displays, so the same look is held across different sizes and materials. The design conveys symmetry, integration and renewal.

Hisamichi Kasai

Vintage Japanese Sake Packaging

Monday, 5 May 2025

Vintagience

Vintagience is a packaging design for a vintage Japanese sake that is aged using scientific methods. The bottle form recalls antique medicine bottles, linking the aging process with science. A luminous gradation on the label, produced by prism printing, expresses the blend of long years, scientific aging methods and the brewer's care. The letters are foil-stamped, while the symbol mark and the clock hands are embossed. The clock hands stand for the continuous passage of time during aging. The rigid box uses holographic foil that changes color with the angle of light.