Design Today

PepsiCo Design and Innovation

Brand Experience

Wednesday, 14 June 2023

Rockstar Spotlight Studios

As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.

Ruud Winder

Corporate Identity

Tuesday, 13 June 2023

Animated Koopmans Logo System

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

RODRIGO CHIAPARINI

Seasoning Brand

Monday, 12 June 2023

Jelly Fresh

The use of the newspaper boy's photograph in association with the typography, layout and graphic elements, attempts to create a connection with the consumer and also to present the brand in a fun and unique way. The design follows a modern and clean premise, in order to stand out from other brands packagings. Also, the project's color palette is an aspect that could highlight the packagings in the shelves or that could incite some curiosity in the buyers.

Jing-Yi Li

Incense Packaging

Sunday, 11 June 2023

Hei Hu Hall Incense

Parting from the traditional sales mode found in a factory, the business changes to a self-owned brand, releasing twelve special package designs, based on five auspicious beasts in the religious belief in Taiwan. There are three series in the package: Worship to Gods, Memorial to Ancestors, and Taste of Incense. By fusing arts into traditional Taiwanese incense products, we hope to foster people's understanding of Taiwanese auspicious culture.

Jijing Ju

Illustration

Saturday, 10 June 2023

Ancient Village

Lijiang Ancient City is a cultural and tourism treasure with diverse cultural heritage. Through the computer drawing of the ancient city series of illustrations. Creatively inherit and spread the ancient city culture, and bring the traditional cultural heritage into the public view and modern life. The combination of national style illustration and ancient city culture has creativity, nationality and inheritance of the times, which can better convey the natural and cultural heritage to the people of the new era in a new way.

Atsushi Morita

Packaging

Friday, 9 June 2023

Heralbony

The Heralbony Package was created as branding for an art-life brand that sells art by artists with intellectual disabilities. Based on the brand concept of promoting the works of artists with intellectual disabilities, blue, the symbolic color of World Autism Day, was chosen for the brand color. In addition, one type of blue paper was selected as the brand's official paper out of more than 9,000 types of paper products from Japanese paper makers. By using only that blue paper for all brand tools that customers touch, a consistent worldview was designed.

Design Today

Rockstar Spotlight Studios

Animated Koopmans Logo System

Jelly Fresh

Hei Hu Hall Incense

Ancient Village

Heralbony

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Rockstar Spotlight Studios

Animated Koopmans Logo System

Jelly Fresh

Hei Hu Hall Incense

Ancient Village

Heralbony

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER