Design Today

Utrecht City Theatre

Get the hang of it

Where did all the hangers go? They’re never enough and there isn’t one around when you need it! Well, that’s about to change! The “get the hang of it” bag has two no ordinary handles. They are actually two detachable carboard hangers. The user can hang up his newly purchased clothes at once! This bag gives the opportunity to retail stores to “go green” and remain at the forefront of the fashion world. It also urges consumers that concern themselves with the state of the environment, to avoid the use of plastic bags and hangers.

B. League All-Star Game 2023

B. League is Japan's premier basketball league. Op art is an abstract painting calculated to create a special visual effect. Each square depicts a visual image related to basketball, as well as buildings and landmarks that symbolize Mito, the host city. The animation is so dynamic that the eye cannot keep up. The audience was drawn into an exciting immersive experience. The level of basketball in Japan has evolved dramatically in recent years, and the league has seen a dramatic increase in attendance, as well as the demand for high quality in key art and venue production.

Liang Bai Kai

The main function of the bottle is to contain cool-down boiled water (Meaning Liang Bai Kai). What comes next is the label-less bottle contains and shares with the consumers an important part of ancient Chinese art. The inspiration is from the national treasury artwork of the Riverside Scene from Tsingming made in the Song dynasty over 1000 years ago.

Guo Cui Wu Du

This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.

Ancora

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.