Design Today - Award-Winning Design News

Brand: PepsiCo Design and Innovation Design Type: Campaign Classification: Advertising Date: Sunday, 18 January 2026

Pepsi For The Love Of It

Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests.

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Brand: PepsiCo Design and Innovation Design Type: Beverage Classification: Packaging Date: Saturday, 17 January 2026

Game Fuel

Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.

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Brand: Wenyuan Chen Design Type: Lighter Packaging Classification: Packaging Date: Friday, 16 January 2026

Constellation

Constellation is a limited edition packaging design for collectible lighters. The packaging lights up through small dots on its surface, and the lights can be turned on one by one to form different zodiac signs. At the end of the effect, the lights slowly fade in and out. The light effect is rechargeable with a USB cable and lasts twelve hours when fully charged. The lighters hold onto the inner packaging with magnets, so the box can also be used as a display. A hidden triangular bar folds out at the back to make the packaging stand upright. Paper is the main material used.

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Brand: Liudmila Shurygina Design Type: Posters Classification: Graphic Date: Thursday, 15 January 2026

Madame Butterfly

Madame Butterfly is a series of opera posters. Each poster shows an iconic portrait of a singing woman as the central figure of the opera plot and a symbol of passion. The series covers operas such as Madame Butterfly, Tosca and Norma, and reflects the tragic and dependent role of women in their librettos. Every composition presents the final scene, the culmination of the story. The design draws on minimal shapes, expressive painting and the Memphis style, with open colors and strong contrast. The posters are printed in A1 size on carton paper.

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Brand: PepsiCo Design and Innovation Design Type: Beverage Classification: Packaging Date: Wednesday, 14 January 2026

Lipton Avant Garde Special Art Edition

Lipton Avant Garde Special Art Edition is a collection of miniature cans for iced tea. Each can holds 250 ml and is light and easy to carry, and the format is the first miniature can in the iced tea category in Russia. The graphics draw on Russian Avant Garde art movements, including Suprematism, Abstractionism and Cubo Futurism. Separate designs are paired with the peach, lemon and green tea flavors. The collection is sold only in Russia. The aim is to make the brand noticed on the shelf in a crowded category.

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Brand: Tiago Russo Design Type: Ultra Rare Single Malt Irish Whiskey Classification: Packaging Date: Tuesday, 13 January 2026

The Devil's Keep

The inaugural release from The Craft Irish Whiskey Co., The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, locked by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.

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