Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Sejong Center Rebranding Identity Renewal

Sejong Center Identity Renewal Graphic Thursday, 13 November 2025

Sejong Center Rebranding

Sejong Center Rebranding is a visual identity design for the Sejong Center for the Performing Arts, a public institution opened in Seoul in 1978. The identity moves away from the usual logo style of Korean public institutions. Hangul, the Korean writing system, serves as the symbol itself, and the letterforms are combined with musical notation drawn from the six pillars of the building. Custom typefaces, stage staff clothing and a printed book extend the identity beyond the logo. The design joins old and recent forms in one system.

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Hainan Beer Packaging

China Resources Snow Breweries Packaging Packaging Wednesday, 12 November 2025

Hainan Beer

Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle.

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Heralbony Packaging

Atsushi Morita Packaging Packaging Tuesday, 11 November 2025

Heralbony

Heralbony is a packaging series created for an art-life brand that applies artworks by artists with disabilities to fashion and interior design. A single blue paper, chosen from more than 9,000 paper types, is used for all packaging and branding tools that customers touch. Blue is the symbolic color of World Autism Day. The selected paper is thick and has a craft-like texture. Only foil stamping is applied, in one position and one size, which removes the color proofing stage and keeps costs low. The range includes product boxes, gift boxes and shopping bags.

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Mohanii Brand Identity

Wei Sun Brand Identity Graphic Monday, 10 November 2025

Mohanii

Mohanii is a brand identity created for a fashion label rooted in oriental culture. The logo is based on Latin letters, which give the brand a simple and international tone. The letter M is the core symbol and refers to ink, linking the mark to Chinese calligraphy. Serif forms and contour lines are combined and reinterpreted. The letters M and H are emphasized, while the other letters are reduced, so that visual layers are formed. The symbol can be repeated, broken apart and recomposed, and it can be applied to any medium.

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Jelly Fresh Seasoning Brand

RODRIGO CHIAPARINI Seasoning Brand Packaging Sunday, 9 November 2025

Jelly Fresh

Jelly Fresh is a packaging concept for a line of powder seasonings made for the preparation of fish. The design is inspired by the figure of the newspaper boy and recalls the old habit of wrapping fresh fish in paper. A photograph of the newspaper boy is combined with typography, layout and graphic elements to create a link with the consumer. The range includes three flavors and two package formats, so the seasonings are easy to use in the kitchen. A modern and clean layout with a distinct color palette helps the cans stand out on the shelf.

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Vivo X80 Product Promotion

OUTPUT Product Promotion Advertising Saturday, 8 November 2025

Vivo X80

Vivo X80 is an outdoor advertising campaign created to promote a series of smartphones. Instead of a glasses-free 3D screen placed high on a building, the campaign uses a giant floor screen set directly on the ground, so viewers can watch from close range. The content is arranged in seven acts and was shown in Shenzhen and Xian. Two radars and human body capture technology track the position and movement of the audience, so the images react to the viewers. Laser projection technology is used for the display.

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