Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Suzhou SoFeng Design Co.,Ltd. Design Type: Black Tea Packaging Classification: Packaging

Songfengruo Ancient Tree

Songfengruo Ancient Tree is a gift box designed for premium black tea. The outer box measures 240 mm by 60 mm by 240 mm and holds three small drawers, each 65 mm by 40 mm by 150 mm. A pine needle symbol was created for the brand and repeated as a tiled pattern on the drawers. Colorless relief printing adds depth to the flat paper. The neatly arranged drawers recall the Chinese folding screen. Dark brown tones and paper with tea fiber and texture express the brand's pursuit of nature, health, and quality.

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Brand: Tipz Boutique Criative Agency Design Type: Packaging Redesign Classification: Packaging

Cafe Guardiao

Cafe Guardiao is a packaging design for a premium roasted and ground coffee produced by a Brazilian cooperative. The visual identity is anchored by an archangel illustration, drawn in an engraving style, with protective wings as the dominant graphic element. Bold typography creates a clear visual hierarchy at the point of sale. A label band states the roast level, the cooperative origin, and the 100 percent pure conilon content. Flexographic printing on kraft and matte laminated substrates gives the package a matte finish and a tactile surface.

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Brand: Fumiko Okazeri Design Type: Plum Wine Classification: Packaging

Wakayama Umeshu Series

From Wakayama, Japan comes an aromatic plum wine and a refreshing plum wine jelly. Inspired by the concept of cultural exchange and encounters rooted in Chinese tradition, the design expresses a distinctly Japanese sensibility through soft textures and delicate illustrations. When the two bottles are placed side by side, they create a scene of a man and woman meeting-captured within the packaging design. As a gift from Japan, blessed with majestic mountains, the sea, ocean breezes, and brilliant sunlight, it accompanies joyful gatherings in faraway China.

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Brand: CONS PROS Design Type: Packaging Design Classification: Packaging

White Album

White Album is a packaging design for a music album, shaped as a buildable spacecraft model. The outer box is pure white and holds a sketch patterned slipcase, with UV printing that reflects rainbow light. The lid is decorated with silver foil stamping and a three dimensional graphic. Two panels and a transparent cabin assemble into a bird inspired craft that serves as a desktop ornament and a phone stand. An NFC chip gives access to the digital album, and the CD is stored in the base. The lyric booklet unfolds into a poster.

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Brand: Ofen Hu Design Type: Packaging Classification: Packaging

Johnnie Walker Limited Edition

Johnnie Walker Limited Edition is a gift packaging design for a whisky bottle released for the Mid-Autumn Festival in China. The Mid-Autumn Festival is an important time for family reunion, so the themes are home, reunion and emotion. The design draws on the doors and windows of traditional Chinese architecture. The outer box opens as a double door, held closed by a magnet button in the centre, and reveals the bottle inside. Orchids, butterflies and auspicious clouds are depicted. Gilding and laser cutting are used on the box, and sandblasting is applied to the bottle.

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Brand: Huang Feng Design Type: Tea Gift Classification: Packaging

Xiyes

Xiyes is a packaging set for a tea gift, inspired by traditional Chinese hospitality. Four patterns appear on the small inner packages, representing humility, warmth, respect and enthusiasm. Each pattern is formed from calligraphic strokes in the logo, rearranged into images that suggest traditional Chinese cultural figures. The packaging is made from renewable cellulose-based materials, selected for durability, pressure resistance and moisture retention. The outer box has a magnetic closure, and individually sealed tea sachets rest on a cellulose tray inside.

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Brand: PepsiCo Design and Innovation Design Type: Beverage Packaging Classification: Packaging

Pepsi New Year 2022 LTO

Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow.

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Brand: Jun Li Design Type: Tea Packaging Classification: Packaging

Shijian Chuxin

Shijian Chuxin is a packaging design for tea. The design uses illustrations inspired by the ecological tea gardens of Guizhou, frogs, swallows, tea pickers and the Chishui River. The Chinese-style illustrations reflect the ecology of the production area and give the brand a distinct visual language, aimed at younger consumers. The wrapping paper is made of white special paper and printed with the illustrations. The box is finished with laser printing and gold hot stamping, and measures 300 by 120 by 80 millimeters. The box opens easily, and the simple materials suit mass production.

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Brand: Lampo Leong Design Type: Packaging Design Classification: Packaging

Imperial Gift Box

The design of the Six Treasures Imperial Tea Gift Box draws inspiration from the Chinese imperial dragon robe. The square box features a circular silk embroidery of double dragons on one side and a peony, the national flower of China, on the other, symbolizing harmony between heaven and earth. Its twin lids open inward like butterfly wings, revealing shimmering golden tea crystal bottles that evoke imperial nobility. Chinese calligraphy and seal elements incorporated into the logo and packaging highlight the transformation of classical aesthetics into contemporary design.

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Brand: Sasha Sharavarau Design Type: Label Classification: Packaging

The Treasure of Zbojniks

The Treasure of Zbojniks is a label design for Zbojnicka fruit distillates. Zbojnicka in Slovak means belonging to a Zbojnik. Zbojniks were robbers who took part in insurgencies against serfdom, and people believed that they hid treasures in the Slovak mountains. The label presents the distillates as the treasure of Zbojniks. Velky Rozsutec mountain is shown at the top, and Slovak ornaments from different regions frame the design. Engraving-styled illustrations are printed in two colors on matte cream paper with a soft texture. The product name is applied with gold embossing.

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Brand: Shanghai Yuanshang Culture Communication Design Type: Coffee Packaging Classification: Packaging

Freeze Dried

Freeze Dried is a coffee packaging design created for a young consumer market. The packaging combines a modern look with elements of traditional Chinese culture. The visual concept is based on the five elements of gold, wood, water, fire and earth, and uses traditional Chinese colors. A large can holds several smaller cans, so the set is simple to store and to carry. Each small can is resealable, which helps control the amount of coffee used. The outer label is printed on coated paper, and the small cans are made of polypropylene.

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Brand: Dheeraj Bangur Design Type: Millets Herbal Cookies Classification: Packaging

WellKaya

The packaging system communicates functional herbal benefits through a clear typographic hierarchy and structured information layout. Three variants are differentiated using controlled color coding, consistent grid alignment, and concise iconography for quick recognition. Vintage botanical engravings reference traditional herbal knowledge, while simplified compositions maintain readability in retail environments. Restrained detailing supports clarity and consistency. The design balances cultural references with contemporary structure, ensuring legibility and differentiation.

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