Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Langcer Lee Design Type: Packaging Classification: Packaging

Chinese Mooncake

Chinese Mooncake is a gift box designed for mooncakes offered during the Mid-Autumn Festival. The outer box follows the form of a traditional Chinese food box. An embroidery-style illustration shows an aerial view of a banquet of the Tang Dynasty, including wooden architecture and dancers. Each part of the illustration is separated by die-cutting and then joined again, so the packaging gains depth and layers. The inner box presents dance movements from Rainbow Skirt and Feather Coat, combined with classical Chinese colors such as royal purple and bamboo green.

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Brand: Olha Takhtarova Design Type: Confectionery Classification: Packaging

Una Luna Collection

Una Luna is a packaging design for a chocolate collection. The boxes are made of rigid cardboard with a matte black finish. Gold foil stamping highlights a moon motif and the brand name, while rising birds represent freedom. Selective varnishing and embossing add texture to the surface, and a gold lining is applied inside. A printed taste guide describes each chocolate, and the interior tray keeps the pieces in order. Three sizes are offered, from 180 to 300 millimeters in length. The aim is to present the chocolates as a refined gift.

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Brand: Backbone Branding Design Type: Water Packaging Classification: Packaging

Kum-Kum

The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.

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Brand: Antonia Skaraki Design Type: Cosmetics Classification: Packaging

Good Life by Gina

The Serum packaging embodies the harmonious blend of nature and science, symbolized by the Greek alchemical symbol for salt, representing purification. With a remarkable natural content, the design reflects the product's purity and connection to the earth. Inspired by the vitality of the sun and the hues of the serum itself, the logo radiates a captivating circle of light, symbolizing the sun, face, and earth. The packaging expresses the holistic Greek philosophy, merging elements from seeds, flowers, roots, and fruits, conveying the essence of transformation and the energy of life.

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Brand: Guangzhou Cheung Ying Design Co., Ltd. Design Type: Tea Packaging Classification: Packaging

Rosa Roxburghii

Rosa Roxburghii is a packaging design for a canned tea beverage. The container is an aluminium can measuring 65 mm in length, 65 mm in width and 95 mm in height, with a capacity of 245 ml. The graphics use a Chinese style illustration of a rosa roxburghii tea garden, which reflects the care taken from planting to the selection of materials. Traditional Chinese elements and an auspicious red theme colour shape the layout. The packaging was created to give the product a clear identity and to express health, naturalness, vitality and inheritance.

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Brand: David Kantor Design Type: Packaging Classification: Packaging

Marlenka

The Marlenka packaging redesign centers on a clean, distinctive design that ensures strong shelf presence and clear differentiation across the product range. The packaging system is designed to accommodate a variety of cakes and honey based desserts, using a structured approach to distinguish flavors, formats, and sizes. Premium visual aesthetics enhance product appeal, while innovative materials and advanced printing technologies guarantee exceptional quality. The refined design not only elevates the consumer experience but also strengthens Marlenka's brand identity and market positioning.

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Brand: Olha Takhtarova Design Type: Packaging Classification: Packaging

Wink Lashes

Wink Lashes is a packaging design series for professional artificial eyelash extension products. The range covers gel and cream removers, primer, glue accelerator, glues, a magnet box and lash boxes. A stylized eye is the main graphic symbol, and it shows the purpose of the products directly. Each product also carries its own symbol, so the items are easy to tell apart. Dark graphite, dark coral and white form the color palette. The packages are made of cardboard and plastic with foil stamping.

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Brand: Kazuo Fukushima Design Type: Packaging Classification: Packaging

Snack

The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.

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Brand: Peyman Hashemi Design Type: Liquids Plastic Container Classification: Packaging

Humv

Humv is a next generation engine oil container designed for durability, efficiency, and sustainability. Inspired by military vehicles, it features reinforced grip zones for secure handling and a geometric shell for impact resistance. Made from 90 percent recycled high-density polyethylene, it reduces waste while maintaining strength. Finite element analysis enabled a 20 percent weight reduction, optimizing transport. The design withstands a 2.2 meter drop test and supports 131.4 kilograms at 50 degrees Celsius, ensuring reliability in extreme conditions.

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Brand: Xunxing liang, Xinming Liu Design Type: Refillable Tablet Packaging Classification: Packaging

H2GO

H2gO is a refillable mouthwash tablet packaging solution that combines portability, sustainability, and user engagement. Made from durable stainless steel, it reduces single use waste while offering a reusable, eco friendly design. The sleek cylindrical structure features a dual slot system for controlled dispensing and easy refilling, with an integrated collapsible cup for added convenience. The press to open clasp adds a playful touch, making H2gO both functional and fun for modern users.

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Brand: Chao Xu Design Type: Packaging Classification: Packaging

Feng Shan Yan Yu

Raspberry wine packaging design embodies ecological elegance Inspired by the organic form of raspberries. This packaging design uses bionics to transform the plump shape and vibrant color tones of fruits into smooth, curved bottle contours. Visually echoing the freshness and natural origin of this wine, the crystal clear lid wraps around a miniature landscape, subtly emphasizing its high-quality geographical origin. This design integrates ecological narrative with aesthetic appeal, balancing natural elements and minimalist art.

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Brand: Jinxin Liu Design Type: Tea Packaging Classification: Packaging

Grandpa Gui

Grandpa Gui is a tea packaging design created for a herbal tea brand. The packaging is made of matte special paper, printed with Pantone colors and finished with embossing. Illustrations of the herbs and flowers contained in the tea are shown on the surface. A light color palette reflects the light character of the product. The structure improves the traditional airplane box and is combined with a traditional Chinese winding form. The winding method keeps production costs low and gives the package a distinct appearance.

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