Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: PepsiCo Design and Innovation Design Type: Beverage Packaging Classification: Packaging

Aqua Minerale Redesign

Aqua Minerale Redesign is a packaging design for a bottled water brand sold in Russia. The redesign covers both the core range and the flavored sublines, bringing the portfolio together under one visual identity system. The concept is based on the idea of water as a source of life, expressed through fluid forms and graceful lines. The unified design harmonizes the range and improves product visibility on the shelf. The intent is to support consumers who wish to keep a sense of balance during busy days.

Continue reading about Aqua Minerale Redesign Beverage Packaging

Brand: Guangzhou Kemei Commodity Co., Ltd. Design Type: Tea Gift Box Classification: Packaging

Shengming Shijia

Shengming Shijia is a tea gift box that presents local scenery linked to tea culture. The outer box reproduces the view known as Three Pools Mirroring the Moon, made of paper with printing and stamping techniques. The main color is ink blue, which recalls the night. Two hollowed halves on the outer box join to form a full moon before the package is opened. The outer box is drawn out from two sides, revealing neatly arranged round moon prints on the inner box. The design links a famous local view with the calm mood of tea tasting.

Continue reading about Shengming Shijia Tea Gift Box

Brand: Asta Kauspedaite Design Type: Labels Classification: Packaging

Devynerios

Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, authentic production methods and recipes based on natural ingredients. Each product is distinctive and different. The key features are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi layered and rich, immersing you into the mystical world of herbs. Raudonos, courage and youthfulness are reflected using asymmetry and vivid colors.

Continue reading about Devynerios Labels

Brand: ShenZhen XiShang Boutique Packing Co., Ltd Design Type: Gift Box Classification: Packaging

Flying to the Moon

Flying to the Moon is a gift box designed for moon cakes. The packaging takes the form of a traditional Chinese palace lantern. Circular illustrations draw on Chinese mythology and include the Jade Hare, the Moon Palace and the Apsaras of the Dunhuang murals. A multi-layer three-dimensional structure and a die-cutting process add visual depth. Once the moon cakes are removed, an LED module in the base can be switched on and the transparent PVC case and the hollowed-out outer case can be reinstalled, turning the box into a decorative lantern.

Continue reading about Flying to the Moon Gift Box

Brand: Angela Spindler Design Type: Aromatherapy Candles Classification: Packaging

Wildheart Organics

A premium look for an impeccably organic scented soy candle line. The idea was to break into higher-end retailers with a look that would stand up to the quality of the product, to be communicated through the product livery. Material selection and finishes are key to consumers' perceptions, from both an initial impression to a second more considered evaluation. The colours used are derived from the plants and herbs that make each of the fragrances. The illustrations have an ethereal quality, alluding to scent dissipating into the air as a candle burns.

Continue reading about Wildheart Organics Aromatherapy Candles

Brand: Antonia Skaraki Design Type: Bottled Cocktail Label Classification: Packaging

Hola Espirito

A design that reflects the enthusiasm, happiness and good mood that Hola! Espirito represents. Vivid colours and a kaleidoscope effect are the features that describe each flavour and create a clear representation of the ingredients, therefore making it easy for the consumer to make his choice. A positive mood was in mind while creating the design, one that reflects the positive state of the consumers.

Continue reading about Hola Espirito Bottled Cocktail Label

Brand: Dimitri Lociks Design Type: Coffee Packaging Classification: Packaging

Grassy Premium

Grassy Premiados is a packaging design for Brazilian specialty coffee. The box has organic and modular shapes inspired by mahogany seeds, coffee beans and the curves of Brazilian modernist architecture. The modular form allows stacking and a distinctive display on shelves. The box is made of cardboard with matte lamination, hot stamping and monochrome printing. The coffee is held in a plastic bag with a valve that protects the beans from oxygen. An adhesive label in metallic film seals the box and carries the product information, which allows quick customization at a low cost.

Continue reading about Grassy Premium Coffee Packaging

Brand: Bakhtiyar Baimurzayev Design Type: Packaging Concept Classification: Packaging

Drunk Bartender

Drunk Bartender is a packaging design for a series of classic alcoholic cocktails. The design is applied to a standard tin can with a volume of 330 millilitres. Each can presents the name of a classic cocktail in a literal way, through comical graphic illustrations. The graphic elements are intended to help the cans stand out on the shelf and attract the attention of buyers. Many designs for classic drinks look plain and similar, so a modern visual language was chosen. Drunk Bartender shows that classic drinks can also be presented in a modern style.

Continue reading about Drunk Bartender Packaging Concept

Brand: Tsingtao Brewery Culture Media Co., Ltd. Design Type: Packaging Classification: Packaging

Tsingtao Beer

Tsingtao Beer is a gift box packaging created for the 120th anniversary of the brand. The design holds three vintage Pilsner beers and is based on the distinctive architecture of Qingdao. The illustration combines local landmarks with brand culture, showing the link between the brand and the regional culture. The outer case unfolds to both sides, a movement inspired by the blossom of hops, one of the beer ingredients. The beers are revealed when the gift box is opened. Specialty paper is used, and production includes UV printing, hot stamping and embossing.

Continue reading about Tsingtao Beer Packaging

Brand: Ying Han Design Type: Tea Package Design Classification: Packaging

Every Perfect Day

This redesign of Bigelow Tea's packaging enhances both aesthetics and functionality. Bold typography highlights each tea's benefits, while dynamic gradients differentiate flavors within a cohesive system. Each tea comes in a triangular box, which interlocks into a striking hexagonal form, strengthening shelf presence and user engagement. This modular, interactive design elevates the tea experience, blending visual appeal with practical innovation.

Continue reading about Every Perfect Day Tea Package Design

Brand: TIGER PAN Design Type: Massage Device Classification: Packaging

Circle Unfulfilled

Circle Unfulfilled is a packaging design for eye and neck massage devices. The form is inspired by the portals and bridges of Suzhou gardens, where a full circle is never found. The shape protects the product while reducing empty space inside the pack. A recycled material called SupraPulp, made from bagasse, is used for the structure. Without extra processing, the pack degrades in 45 to 90 days and returns to the material loop. The soft outer graphics and the calm color scheme suggest the gentle pressure of a massage.

Continue reading about Circle Unfulfilled Massage Device

Brand: Dora Haller Design Type: Packaging Design Classification: Packaging

Tokaj Gin Label

Tokaj Gin Label is the bottle design for a gin produced in the Tokaj wine region of Hungary. The characteristic hills of the landscape are illustrated in a geometric manner, resembling traditional copper engravings. The dimensions and the rhythm of the pattern were studied carefully to refine the lens effect. The illustrations are screen printed directly on the surface of the bottle. The transparent liquid inside distorts the pattern when the bottle is viewed. The simple design gives an insight into the region where the gin is distilled.

Continue reading about Tokaj Gin Label Packaging Design