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Explore 1029 award-winning designs tagged Packaging on Design Today.
Inside the temple, people were sitting on the bench, gazing at the decorative elements. They thought of their creator. The light that came in from the long and narrow stained glass windows, illuminated with color, in only a few places. The priest began to preach his word, and more light would come out of his words than through the windows. The composition of space, emotion, and light, was in peace with the surroundings, bringing harmony within.
Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience.
Gojaming is a packaging design for a range of freshly squeezed fruit juices. The packaging consists of a PET bottle with an applied label, measuring 70 mm in width, 35 mm in depth and 200 mm in height. Elements of the Gojaming logo are expanded and used as the main visual of the whole package, forming a unified brand identity. The range has three flavors, and each flavor is given a different color that matches the related fruit. The colors and the fruit elements help consumers identify each flavor quickly.
Xiaohongshu's 2022 New Year gift box comes from a legend about the Spring Festival. Continuing the tradition of ancestors, Xiaohongshu has prepared a different set of Light, Sound, and Red. The gifts include a camping night light, Halli Galli, red envelopes, and a red calendar book representing Xiaohongshu. This gift box combines the legend stories with three kinds of gifts, generating a new design method from the traditional culture. It hopes to express good wishes for the Chinese New Year and pass down a cultural inheritance to the new generation.
Jiang Hu is a packaging design for huang jiu, a traditional Chinese rice wine. The bottle top is heavy enough to be used as a paperweight, and it can also be turned over and used as a drinking glass. The bottle holds a small volume, suited to common drinking habits. The outer box is made of foam instead of paper, so the same box protects the bottle during delivery. The graphics take the ancient Chinese token as a theme and depict the life of a swordsman. The aim is to give an old product a fresh image.
Mi Bluetooth Headset Mini is packaging created for a compact sports headset. The headset shell is minimal and carries a single circular button. The packaging uses images of famous musicians, so the oval shell reads as a head and the button as an open mouth. The result suggests a singer or a conductor, and gives character to a simple product. A PET tray holds the headset and the controller at the front, while the wires remain hidden. A paper cover keeps the structure firm. The design aims to appeal to users between 18 and 29 years old.
Sunboy Gift Box is a packaging design for sunflower seeds. The box carries a logo based on the brand name and an oil painting style scene of the Sunboy characters running through a sunflower field. Bright yellow tones and the sunflower illustration help shoppers recognize the product from a distance. The opening structure of the outer package is redefined, so the boxes buckle into one, two or three layer modular sets. The gift box is simple to assemble and to separate, and the large exposed area saves material cost.
Station Market is a mushroom coffee brand. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee with amazing taste. Different from regular coffee which can contribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The station market packaging is designed with abstract marble textured patterns and colors extracted from the coffee. There are four flavors, Chaga, Reishi, Cordyceps, and Turkey tail. Different mushrooms have different nutrition to meet customers' needs.
Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle.
Continue reading about Moutai Group's - Taiyuan ZHI Packing Design
Love is a packaging design created for a set of western tableware that includes knives, forks and spoons. The outer box holds three smaller boxes inside. The three inner boxes refer to a Chinese Taoist idea, in which one gives rise to two, two gives rise to three, and three gives rise to all things. The green colour suggests quality and elegance, and also refers to nature, peace and environmental care. The pattern follows the concept of a round sky and a square earth. A folding flap makes the box easy to open. Gray cardboard and whiteboard are used, with gilding.
This is a bird's nest product in a high-end gift box.The packaging design concept combines swiftlet and Chinese elements. The visual highlights are concentrated, and the surrounding areas are given corresponding blank treatment. Through the deconstruction and fusion of simple, natural and abstract elements, the overall picture presents an oriental classical aesthetic conception with a sense of modern design art.
Waggner Coffee is a packaging design for a German coffee brand. The pouch is illustrated with old German wooden windows, drawn in a linear style, with the brand symbol placed at the center. The symbol shows a deer sitting in its house and drinking coffee, with a light behind it, a reference to people who stay awake at night and drink coffee. The design is rotogravure printed on a metalized coffee pouch measuring 100 by 70 by 280 millimeters. The aim is to make the brand easy to recognize on a crowded store shelf.