Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Yingsong Brand Design (Shenzhen) Co, Ltd Design Type: Packaging Classification: Packaging

Lotus Moon Chinese Baijiu

Lotus Moon Chinese Baijiu is a packaging design for a Chinese spirit. The bottle is made of translucent frosted green glass, which lets light pass through and suggests moonlight. The design refers to a classical poem in which a poet drinks alone and raises a cup to the moon. A figure raising a cup is shown at the base of the bottle, and a shadow can be seen through the liquid from the back. The bottle cap can be reused, for example as a holder for incense. The package measures 140 by 140 by 260 millimeters.

Continue reading about Lotus Moon Chinese Baijiu Packaging

Brand: Xiaomi Design Type: Sport Band Packaging Classification: Packaging

Band3

Mi Band 3 is a packaging design for a sports band. The packaging uses a simple figure 3 as the main visual point, surrounded by a pattern inspired by an athletics track. The pattern extends over the whole box and conveys the movement of sport through simple lines. The box is die cut and folded from paper, and it measures 108 millimeters in height, 75 millimeters in length and 32 millimeters in width. Different colors mark the different versions. The series keeps a uniform design to remain visible on retail shelves.

Continue reading about Band3 Sport Band Packaging

Brand: Delphine Goyon Design Type: Magnesium Packaging Classification: Packaging

Kailani

Arome Agency's works on the graphic identity and artistic line for Kailani packaging are based on minimal and clean design. This minimalism is in line with the product that has only one ingredient, magnesium. The typography chosen is strong and typed. It characterizes both the strength of the mineral magnesium and the strength of the product, which restores vitality and energy to consumers.

Continue reading about Kailani Magnesium Packaging

Brand: Pufine Creative Design Type: Snack Foods Classification: Packaging

Have Fun Duck Gift Box

The "Have Fun Duck" gift box is a special gift box for young people. Inspired by pixel-style toys, games and movies, the design depicts a "food city" for young people with interesting and detailed illustrations. The IP image will be integrated into the city's streets and young people love sports, music, hip-hop and other entertainment activities. Experience fun sports games while enjoying food, express a young, fun and happy lifestyle.

Continue reading about Have Fun Duck Gift Box Snack Foods

Brand: CCB Fintech Co., Ltd. Design Type: Packaging Classification: Packaging

New Year's Red Envelopes

New Year's Red Envelopes is a set of three red packet designs created for the Chinese New Year. The red envelope is a traditional Chinese gift used to celebrate New Year's Eve, and the term Li Shi carries the meaning of auspicious things and good fortune. Each design is based on a traditional greeting: the prosperous fish, the auspicious tangerine and the gourd for fortune. The graphics extract the form of ancient Chinese coins and combine that form with each symbol through simple dots, lines and surfaces. Each envelope measures 180 by 90 millimeters.

Continue reading about New Year's Red Envelopes Packaging

Brand: Wen Liu Design Type: Beverage Classification: Packaging

Cong Tai Baijiu

Cong Tai Baijiu is a commemorative packaging design for a Chinese spirit released for the year of the rat. The main motif is drawn from the door catch of traditional Chinese architecture, referring to the rat as the first zodiac animal that opens the year. The inner label combines the forms of a rat and a coin to suggest wealth and good fortune, while the outer ring uses a radiant pattern for a lively effect. The bottle is made of ceramic with a marble texture and is finished by water transfer printing.

Continue reading about Cong Tai Baijiu Beverage

Brand: Elena Gamalova Design Type: Packaging Classification: Packaging

Odaya Home

Odaya Home packaging needed to reflect the craftsmanship of the handstitched lace used and the symbolic value of the ornaments. The figure of a peacock, the core element in Odaya Home’s first Care and Love Collection, is a traditional guardian of the home. The packaging design developed the peacock image into a fine golden web of feathers, reminiscing lace-making itself. The brand story is told on the inside of the lid of the gift box, while delicate tissue paper with the brand's slogan "You belong and this is home, Odaya Home" provides a tender wrap for the fine cotton sateen fabric inside.

Continue reading about Odaya Home Packaging

Brand: TIGER PAN Design Type: Black Tea Classification: Packaging

2000 meters

2000 meters is a packaging design for a black tea brand from Yunnan, China. The series is divided into three levels based on producing area, quality and flavor. An octagonal form is used as the shared symbol of the whole range. The lower level is packed in paper, the most widely used material, while the middle and premium levels use metal cans. A small red mountain rises on the top of the can to show that the tea grows at high altitude. Black and red are the main colors, with a little white and simple illustrations of old tree, brush and jasmine.

Continue reading about 2000 meters Black Tea

Brand: Birger Linke Design Type: Packaging Classification: Packaging

Beauty from Underneath

French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us; not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body and delivers Beauty from Underneath. This is brought to life in the packaging with a multi-layer approach that always reveals the easily accessible solution below the surface. Today, Vitalorga is recognized as a Top 10 international medical skincare brand in China, available at more than 500 beauty clinics.

Continue reading about Beauty from Underneath Packaging

Brand: Wei Sun Design Type: Lipstick Packaging Classification: Packaging

Mohanii

This is a simple but unique lipstick product design. It follows the characteristics of the brand logo and is highly unified with the brand image language. It uses post-modern design aesthetics, applies deconstruction to product modeling, and tilts straight lines out of angles to form a unique style. The spiral shape of architectural aesthetics is full of rational romanticism and futuristic sense. Compared with similar products, it is more simple and calm.

Continue reading about Mohanii Lipstick Packaging

Brand: Maja Maksimovic Design Type: Supplements Classification: Packaging

Aava

Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.

Continue reading about Aava Supplements

Brand: Cansu Dagbagli Ferreira Design Type: Supplements Branding Classification: Packaging

Nutrili

Tasty supplements, undeniable benefits. Nutrili is all about bringing high quality, natural and sustainable supplements. Backed by science, products are certified vegan, have only natural flavors and colors. Ocean-diverted pure recycled plastic is used for jars. The brand designer was commissioned for the creating the visual brand identity and packaging designs for the brand in 2022. The products were launched in 2022 December. New products are on the way.

Continue reading about Nutrili Supplements Branding