Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Polin Kuyumciyan Design Type: Packaging Classification: Packaging

Haci Bekir

Haci Bekir is one of the oldest brands of the world and has an immense legacy. Although the brand name automatically associates with quality and product satisfaction, it is hard for such an old brand to appeal to the new generation. With the rising popularity of halva in Turkish food trend, the brand wanted to benefit from it and update its halva packaging. The simple but eye-catching patterns and colors of the new designs enable Haci Bekir to expand their reach and brand recognition. The design patterns and colors are both inspired by the three halva ingredients and textures.

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Brand: Oksana Kashkovskaya Design Type: Packaging Classification: Packaging

Black Milk

Black Milk is a packaging design for a milk liqueur. The box has two sides with two different designs, one black and one white. When the black side faces the viewer, the white part of the bottle is seen. When the white side is shown, the black part of the bottle becomes the main tone. Cow spots form the main graphic element, and the shapes are repeated on the box and on the glass bottle. The box is made of matte natural paper, and the lid is made of wood with a silver metal ring. Pulling the ring lifts the bottle out of the box.

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Brand: Ana Mrazek Lugarov Design Type: Beer Classification: Packaging

Chef's

Chef's is a label designed for a collaboration beer created by a chef, a winemaker and brewers. The beer combines characteristics of beer and wine and is intended for the fine dining market. The label follows the visual language of wine labels through a minimalist layout, quality materials and an elegant typeface that is both modern and classic. The traditional chef uniform, a white double-breasted jacket with black buttons, served as the inspiration, while a golden line suggests refinement. Offset printing, gold foil and three-dimensional varnish are applied on textured uncoated paper.

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Brand: Planetario Design Type: Coffee Packaging Classification: Packaging

Rikchari

Rikchari is a packaging design for a Peruvian coffee brand focused on sustainability and social responsibility. The name Rikchari means wake up in Quechua, and the letter C forms a silhouette that suggests both a coffee bean and an eye. The packaging follows the logo design, which uses a typographic construction inspired by the geometric shapes of the Inca empire of Peru, known as Tocapu. The coffee is grown in Chirinos, in northern Peru, at 1700 meters above sea level. The design presents the coffee as an organic product with a social purpose.

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Brand: Musa Çelik Design Type: Packaging Classification: Packaging

Beltur Go

Beltur Go is a food and beverage packaging range designed for use in large urban parks. The food box can be placed on the drink cup, and the straw passes through the box, so food and drink are held with one hand. Small folded areas on the box can be opened to hold sauces. The food box can also be used alone, with a fork placed on top. All parts are made of 350 gram Bristol paper with offset printing, and paper replaces plastic in order to reduce plastic waste. Each pack arrives flat for simple storage and transport.

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Brand: Antonia Skaraki Design Type: Soft Drink Gazoza Classification: Packaging

Psiloreitis

Psiloreitis is a limited edition packaging design for a Gazoza soft drink. The packaging marks seventy years of production. Each label refers to a different decade, from the 1950s to the 2010s, using patterns linked to the fashion, music and technology of each period. The designs are arranged as modern patchworks of colour and shape. The bottle is made of glass and the label is a paper sleeve, selected as an environmentally friendly solution. Each bottle has its own style, so the full range can be collected.

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Brand: Zhangyong Hou Design Type: Draft Beer Classification: Packaging

Oulevi

Oulevi is a packaging design for draft beer. The container is a stainless steel can with a net content of one liter and a flat development size of 274 mm long and 193 mm high. The printed graphic forms the outline of a glass of beer. Illustrations show the origin of the raw materials, which are barley from Australia, yeast from northern Europe and hops from North America. The glass symbol helps consumers recognize the brand from a distance. The aim of the design is to present the product story clearly on the shelf.

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Brand: Xiaomi Design Type: Packaging Classification: Packaging

Mijia Toothbrush

Mijia Toothbrush is a gift box packaging created for an electric toothbrush set. The outer box takes its form and color from the product inside. A light blue bas-relief covers the surface and repeats the soft lines of the toothbrush. Two high ultraviolet lines are printed over the pattern to add depth and to highlight the elegant industrial design. The light blue hue matches the product, so the box looks unified. The raised graphic makes the surface more three-dimensional and helps the gift set stand out in stores.

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Brand: Walmir Luz Design Type: Watch Packaging Classification: Packaging

All Mies

All Mies is a packaging design for wristwatches. The box is built from a series of cardstock layers with a timepiece cutout in the center, where the watch sits. A thin rubber band rests in small notches and holds the layers together. An outer cover encloses the core and is engraved with the brand identity. The cover can be slid off or opened from a back tab. When the rubber band is removed, the layers separate and reveal the watch. The layered form is inspired by topographic models used in model making.

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Brand: Luigi Mazzei Design Type: Packaging Design Classification: Packaging

Cervinago Rosso

In the early 1940s, a cinematographic current called "noir" took hold. The main protagonist turned out to be a dark lady, seductive and elegant, wearing dark clothes. The identity represented with the label design is inspired by Billy Wilder’s film "Double Indemnity". Label’s background and typeface lettering of Cervinago recalls the hidden content of the bottle and the dark lady's lipstick. Geographical production area prevails in the other typefaces. Infographics on the back label highlight the main features of the bottle.

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Brand: SU WAN LING Design Type: Wedding Gift Box Classification: Packaging

Floral Banquet

Based on "Elegant & Cute" branding principle, Aunt Stella creates this floral series targeted on the wedding gifting market. Every single sleeve of a wooden box symbolizes an aspect of love and romance. The pink one with plumeria symbolize the first love, delivers the bashful and delightful wish in a relationship. The green one with lively Ghost plant and feather imprints the eternity of love. And in the last piece, designers use a white background as a symbol of wedding dress and pureness of love which is enriched by surrounded rose and plenty floral, fruity illustrations.

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Brand: Wen Liu Design Type: Beverage Classification: Packaging

Lidu Sorghum Baijiu

Lidu Sorghum Baijiu is a packaging design for a Chinese sorghum liquor. The bottle is made of crystal glass sprayed in green, and the bottle label and neck label use aged special paper. The cap combines metal and plastic, while the outer box is made of black special paper with gold and black patterns. The packaging measures 70 mm in length, 70 mm in width and 260 mm in height. The form is based on the original bottle prototype and follows a contemporary minimalist style. Simplified materials reduce waste and suit the taste of younger consumers.

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