Little Magic
Little Magic is a brand identity created for a children clothing line. The identity uses an iconic symbol of magic, a bunny in a hat, which is simple and playful. The animal illustrations are designed to encourage children and parents to respect all creatures on the earth. The clothing is made of GOTS certified 100 percent organic cotton, printed with non-toxic inks and free of harmful chemicals. Brand and care labels are sewn on the outside to avoid rubbing sensitive skin. The packaging is made from recycled cardboard and recyclable plastic.
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