Ride on the Right Track
Ride on the Right Track is a social media campaign created for a bicycle brand to promote sustainable daily habits. The campaign uses organic illustrations, a green color palette, plant inspired imagery and friendly messaging to make sustainability approachable. Content includes infographic fun facts, story stickers for Instagram and Facebook, a live stream event and a social media filter. Greener transportation methods and urban farming are encouraged through small, simple actions. The aim is a collective impact built from everyday choices.
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