Design Today

Laurent Hainaut

Branding and Redesign

Friday, 3 May 2024

Dark Horse Wine

The aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.

TIGER PAN

Zodiac Ox Edition

Thursday, 2 May 2024

Niulanshan

Chinese have lots of love for Zodiac. In Chinese Lunar Year, 2021 is the year of Ox. As one of China's leading liquor brands, Niulanshan has begun planning the launch of Year of the Ox limited edition in mid 2020. Not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox". The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. The top's shaped as an Ox horn, and also like a bullring. By extending the last stroke specifically, implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".

Team Mars

Food

Wednesday, 1 May 2024

Yashang Hing Tau Ball

This design pays attention to the category expression of product attributes, and forms different design feelings through the different raw materials of products. In the same way, the diversity of colors enriches this design and increases the sense of richness of food. Transparent handbag is a good display of the products inside, in order to unnecessary waste of materials, the handbag is designed into a secondary use of the layout more concise and fashionable.

Xiaoma Hu

Packaging

Tuesday, 30 April 2024

Jinsha Sauce Liquor

The packaging idea fully demonstrated the brand's historical origins, geographic background and quality characteristics. Through an expression of illustrations, the brand's ancient brewing skills and unique geographical location are combined, and displayed in the Han Dynasty mural art style thousands of years ago. The front of the box is abstract and full of Chinese ink and wash mood. Strengthened the brand's sense of quality and added art.

Chen Yue

Packaging Design

Monday, 29 April 2024

Hankol Liquor

Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.

Shenzhen Baixinglong Creative PKG Co,.Lt

Effectively Protect Products and Promote

Sunday, 28 April 2024

Tanggou Yingchun

The box-shaped structure presents the inner packaging through a fun opening method, and the spring swallows fly back, implying that spring is also coming. Birds fly by, and the white outer box represents the winter past, showing the spring green of the inner box, and everything is revived. Old trees and new flowers are strong in spring, inheritance and creation of wine are more fragrant, the regional ecological environment of Tanggou, and the natural conditions of Tanggou Town are uniquely endowed by nature, and the extremely suitable wine is reflected in the product packaging.

Design Today

Dark Horse Wine

Niulanshan

Yashang Hing Tau Ball

Jinsha Sauce Liquor

Hankol Liquor

Tanggou Yingchun

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Dark Horse Wine

Niulanshan

Yashang Hing Tau Ball

Jinsha Sauce Liquor

Hankol Liquor

Tanggou Yingchun

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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