Design Today

Sangeeta Deshpande

Packaging Design

Thursday, 11 April 2024

Himalaya Sheet Mask

Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya and Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements.

PepsiCo Design and Innovation

Beverage

Wednesday, 10 April 2024

Pepsi Mom Handworks

This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mom Handworks Cooperative Program. Pepsi and Mom Handworks kicked off their partnership as a part of the 2019 to bring joy and happiness to Chinese homes for New Year Campaign and also they can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles.

PepsiCo Design and Innovation

Beverage

Tuesday, 9 April 2024

Tazo Refresh

Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.

Jus Qi Co., Ltd, Wei Ping Chen

Sparkling Water Bottle

Monday, 8 April 2024

Sparkeau

The craftsmanship behind the external bottle which uses universal design Ergonomics, the bottle is designed in a curved shape. Both the opening and the bottom of the bottle are designed as round shape, which is smaller at the beginning and transforms into curved lines at the one-third of the bottle. This allows it to be easy to take and grab. Its curved shape has created a proportion of bottle figures just like a lady. The minimalist design of circular geometry makes Sparkeau even more stylish.

Pufine Creative

Honey

Sunday, 7 April 2024

Ecological Journey Gift Box

The design of the honey gift box is inspired by the "ecological journey" of Shennongjia with abundant wild plants and good natural ecological environment. Protecting the local ecological environment is the creative theme of the design. The design adopts traditional Chinese paper-cut art and shadow puppet art to show the local natural ecology and five rare and endangered first-class protected animals. Rough grass and wood paper is used on the packaging material, which represents the concept of nature and environmental protection. The outer box can be used as an exquisite storage box for reuse.

Azadeh Gholizadeh

Juice Packaging

Saturday, 6 April 2024

Pure

The basis for the concept of Pure Juice is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.

Design Today

Himalaya Sheet Mask

Pepsi Mom Handworks

Tazo Refresh

Sparkeau

Ecological Journey Gift Box

Pure

ABOUT ME

RECENT POSTS

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER

Himalaya Sheet Mask

Pepsi Mom Handworks

Tazo Refresh

Sparkeau

Ecological Journey Gift Box

Pure

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER