Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

ODTU Sanat 20

For the 20th year of ODTU Sanat, an annually held art festival by Middle East Technical University, the request was to build a visual language to highlight the consequent 20 years of the festival. As requested, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20.

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InterBrasil

The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.

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Coreintive

Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. Firstly, Coreintive give shape to directions the brand views and found the brand's identity through varied eyes and questions such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, Coreintive put the brand's original core into the language of design, and complete brand communication design to let communicate with the world.

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Cells

On July 19, 2017, PIY built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and they named it "Cells". The nodes are designed as the hand-turned thread tenon and straight tenon, which is summarized as "East Tenon & West Mortise". You will find their products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.

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Subsidy Programme Series

This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, Chou In Leong think about the commonality of these categories, that is, creative innovation. Therefore, she use simple pencils with the main elements to try to express the purity of the creation.

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FIL

FIL is a fashion design collection of brand space, selling a variety of interesting and design items. FIL means "line" in French. It is materialized, emotionless, and inclusive. It can be the most basic component of thousands of aesthetics, but it does not exist independently. When designing the brand image logo for it, designers run through the "line" in the middle of the three fonts. It allows the concept of the brand to be presented realistically and at any time through varying lengths.

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