Design Today

Emi Kawasaki

Calendar

Friday, 3 November 2023

Dimension in the Shadows

Black paperboard is carried out laser cut precisely, come out 12 pieces of differently designed monthly calendar cards, mounted each one in a slit of wooden cube. Each abstract object represents a scene or a moment in changing seasons in Japan, but regardless of age or nationality, inspire people free imagination. It is worthy for observation as a paper sculpture, perceive a sharp outline attractively at back light. In every moment, the casted shadow forms various shape different from the paper itself according to the light come in, add a little entertainment in everyday scene respectively.

Dennis Furniss

Packaging

Thursday, 2 November 2023

Pepsi Football

Pepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of the game. The approach dramatices the athletic power of the players and celebrates four NFL teams. The visual language heroes illustration within a design that showcases the passion of the national football league. The design reflects the strength and endurance of players and the pure emotion that keeps fans engaged in all game season.

Eisuke Tachikawa

Rebranded Tea Package

Wednesday, 1 November 2023

Yamamotoyama

Yamamotoyama is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today. With the concept of Return to the origin of Edo, Nosigner have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, Nosigner referred to the traditional colors and structure of the scrolls with Yamamotoyama's original small crests and the calligraphy style of Edo.

Peng GuoZhi

Packaging Of Rice

Tuesday, 31 October 2023

Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

Cansu Dagbagli Ferreira

Branding

Monday, 30 October 2023

Ecohiny

Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.

OUTPUT

Outdoor Campaign

Sunday, 29 October 2023

Vivo X Series

The installation faithfully reproduces the two mobile phones at a 1:1 scale. It is currently one of the largest single-object mobile phone installations in the world. The design ensures consistency with the actual devices in terms of appearance and detail quality, while incorporating differentiated designs for different target audiences based on gender. Furthermore, radar tracking, body capture, naked-eye 3D, and other technologies are used to integrate rich digital content and create a visually stunning combination of the large screens and the Shanghai Bund landscape.

Design Today

Dimension in the Shadows

Pepsi Football

Yamamotoyama

Green Field Watchmen

Ecohiny

Vivo X Series

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Dimension in the Shadows

Pepsi Football

Yamamotoyama

Green Field Watchmen

Ecohiny

Vivo X Series

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER