Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Nianfenyuanjiang Gu3o

The latest design of the bottle is based on the concept of the "century-old brewing process". Imperial elements and the brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.

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Dream of the Blue Manual Class

The product is a premium baijiu of the brand Yanghe, produced from 600 years old cellars by hand. Its production process is included in China's list for Intangible Cultural Heritage. It is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.

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Nverhong Guihualinzang

Shaoxing Nverhong Winery Co., Ltd. has a long history. Founded in 1919, it is a representative of Huangjiu. It is located in Shangyu Dongguan, Shaoxing City, Zhejiang Province. It is one of the backbone enterprises of Huangjiu industry in China and the vice-chairman unit of the Branch of the China Alcohol Industry Association.Nuerhong Huangjiu is brewed with the finest white glutinous rice, with a clear and transparent colour, a mellow yet rich taste and a strong and long-lasting aroma.

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Snow Peak

Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.

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Peace Hunter

This is a series of posters showing the importance of maintaining peace and doesn't point fingers at any race, religion, country, or person. It's a message that conveys the harm caused by a breach of peace and shows that the other side will take advantage of it. Some parties are scattered all over the world waiting to take advantage of a breakdown in the peace of anywhere in the world. Where he lives, is a country that gained release after 30 years of war. Ending a war is difficult, so he believes that it is so vital to identify the chances that war can happen and take measures to prevent it.

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Vivo X80

Traditional glasses-free 3D screen appears in building high, usually at a distance of a point for the spots on the ground. Glasses-free 3D itself is only a visual work to watch. Still, with the giant screen set up in the background directly, design company will closely watch for the audience, the built-in two radars, human body position, and motion capture techniques such as accurate grasp of the audience, driving content to interact with the audience, so that naked-eye 3D is not a visual spectacle, but better as a landmark for photo opening and interactive entertainment.

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