Design Today

HE LIU

Corporate Identity

Monday, 17 July 2023

Tibet Shannan

Tibet Shannan project aimed at promoting the tourism industry in Shannan. By creating a representative logo to extend the impression of the city through systematic products and tourist guides. The inspiration for the logo is drawn from the features of Shannan and simplified into symbols through contemporary art. The logo itself is versatile and scalable, able to seamlessly integrate into different products. This work hopes to bring a positive and interesting energy to the audience, better meeting the needs of the modern market and helping this ancient city showcase its diverse aspects.

Hengchen Shi

Packaging Design

Sunday, 16 July 2023

Effortless

SPA grade grass and woods soothing oil fragrance it is lavender oil, rosemary oil, Guaiac wood oil, cardamom oil and other 13 pure natural oil fragrance, as if in the deep forest, feel the natural scent from the essence of grass and wood. In the process of continuous research and exploration, the designer found his own design philosophy for this brand from the future: future naturalism.

Wu yao

Liquor Packaging

Saturday, 15 July 2023

Shebude Wine

Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.

Deborah Avila

Branding

Friday, 14 July 2023

Black Beans

When two award winning Marketing Agencies decided to merge into one, Black Beans was created to join forces in delivering the best digital marketing in Sao Paulo. The challenge was creating an identity matching a premium, elegant, modern logo that depicts its elevated position in the digital market. The logo approval came directly from the agency directors, putting the brand into use immediately.

Shinji Yaoita

Packaging Design

Thursday, 13 July 2023

Japanese Sake

This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.

China Resources Snow Breweries

Packaging

Wednesday, 12 July 2023

Hainan Beer

The packaging of Hainan beer is inspired by the local landscape and culture of Hainan. Cultural elements of Hainan are used in both bottle and can range, which includes the woven patterns of local ethnic minorities. The design aims to showcase scenes of Hainan and link Hainan beer to the local culture. Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns.

Design Today

Tibet Shannan

Effortless

Shebude Wine

Black Beans

Japanese Sake

Hainan Beer

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Tibet Shannan

Effortless

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