Design Today

OUTPUT

Outdoor Campaign

Wednesday, 28 May 2025

Vivo X Series

Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.

BYHEALTH Co., Ltd.

Slimming Waist Probiotics

Tuesday, 27 May 2025

Slimram

Slimram is packaging for a probiotic supplement intended for waist slimming in women. The box shape follows the curve of a female waist, so the product function is shown in a direct way. Varied patterns on the surface refer to changes in the human microbiome. The brand blue is combined with bright secondary colors. The box is made of recyclable PET and measures 80 by 39 by 160 millimeters. Laser hot stamping and embossing are applied to the surface. The design aims to set the product apart from standard probiotic cartons.

Tiravy Guillaume

50cl Infused Liquor Bottle

Monday, 26 May 2025

Maquera

In the heart of Ardeche, a secluded region in France, an infused liquor bottle is born. Maquera's packaging forges a direct connection with enthusiasts, introducing a container intentionally designed for a new homemade infusion after enjoying its original contents. A replaceable label overlaps a screen print, creating an asymmetry. Crafted from durable materials, it becomes infinitely reusable. This approach addresses consumer concerns, making the product stand out on the shelf while being entirely sustainable.

Guo Kaixuan

Illustration

Sunday, 25 May 2025

Printmaking Tibet

Printmaking Tibet is a set of illustrations that depicts Tibetan culture and landscape. The illustrations are drawn with graphic design software and follow a printmaking style. Subjects include the Potala Palace, yaks on the snowy plateau and the distant pilgrimage path. Traditional culture is combined with modern visual aesthetics to present the beautiful, remote and devout character of Tibet. Each image measures 3600 by 3600 pixels at 300 dpi. The illustrations can be printed on coated paper or cloth and applied to cultural products.

Laizhou Distillery

Packaging

Saturday, 24 May 2025

Ling Lie Vodka

Ling Lie Vodka is a bottle packaging design created for a white spirit produced in Qionglai, Sichuan. The form is inspired by the Xiling Snow Mountains, where the raw materials originate. A corrugated texture recalls rock surfaces and Chinese ink painting. The bottle is made of highly translucent crystalline white glass, with a screen printed cap and a label finished with gold and silver stamping on environmentally friendly paper. Slim curved lines improve grip, and the slender neck limits the air entering the bottle, so the spirit can be stored and served several times.

Laizhou Distillery

Packaging

Friday, 23 May 2025

Jiao Yu Gin

Jiao Yu Gin is a packaging design created for a gin made in Sichuan, China. The azure blue glass bottle has a slender curved body with bamboo weaving reliefs on the surface. The reliefs refer to the bamboo weaving culture of the Sichuan and Chongqing regions. The relief surface gives a comfortable grip and a layered sense of touch. A biodegradable bamboo paper label presents the product information in a clear layout with contrasting colours. An oak cork seals the bottle and allows the bottle to be closed again after each serving. The glass, label and cork can be recycled.

Design Today

Vivo X Series

Slimram

Maquera

Printmaking Tibet

Ling Lie Vodka

Jiao Yu Gin

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Vivo X Series

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Jiao Yu Gin

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