Design Today

Keitaro Sugihara

Pop Up Picture Book

Tuesday, 2 May 2023

Who's That Eating

This interactive pop-up book follows seven animals enjoying their favorite snacks, each with a 3D pop up fold showcasing their distinct eating style. Each pop up was designed with a single page cut out, and a second backing page revealing the inside of each mouth and adding structural integrity. This simple design, combined with paper collage illustrations, brings life to each animal. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.

Ximena Ureta

Wine Packaging

Monday, 1 May 2023

Organic

Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why designers highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.

Tiago Russo

Ultra Rare Single Malt Irish Whiskey

Sunday, 30 April 2023

The Devil's Keep

The inaugural release from The Craft Irish Whiskey Co., The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, locked by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.

Dennis Furniss

Digital Campaign

Saturday, 29 April 2023

Doritos Rainbow

To elevate Doritos support of the LGBTQ community, PepsiCo created a purposeful and immersive experience through One Kiss, One Donation. Throughout the campaign the company leveraged TV, digital, and activation opportunities to create a virtual chain of love and respect that swept across social media and into people's hearts. Garnering over 1 million virtual kisses that were converted into a massive donation in support of the community.

Antonia Skaraki

Olive Oil Packaging

Friday, 28 April 2023

Apollee

Apollee, Premium Olive Oil. A product that welcomes all consumers to a journey towards the sense of the sublime. Inspired by olive tree trunks and the power of Greek olive groves, this design nods to the bond between Mother Nature and her children, while the high-quality materials lend a unique, tactile feel. That’s how sophistication and a lasting impression are created for an extraordinary culinary and branding experience!

Wen Liu

Alcoholic Beverage Packaging

Thursday, 27 April 2023

Mminni

Mminni-X-Lab is a brandy designed for young people. X means unknown, infinite possibilities, goals and hopes in the design, which represents the exploration spirit of young people. The idea of design inspired by the product concept of towards the unknown and shine. In order to get rid of the traditional idea of brandy and produce a new brand recognition, the design uses unknown and color as the creative point to attract young people.

Design Today

Who's That Eating

Organic

The Devil's Keep

Doritos Rainbow

Apollee

Mminni

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Who's That Eating

Organic

The Devil's Keep

Doritos Rainbow

Apollee

Mminni

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER