Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.
Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture.
Platanus is a corporate identity created for a psychiatry office with a humanized approach to medical care. The name refers to the platanus tree on the island of Kos, where Hippocrates taught medicine to the first doctors. The symbol brings together a Greek column, a tree structure, leaves, fruits, branches and an hourglass, drawn with one consistent line. The typography was designed exclusively for the brand and follows the proportions of the symbol. Patterns, graphics and stationery complete the coherent visual language.
Happy Ginger Ale is a packaging design for a ginger beverage sold in aluminum cans. Each can measures 115 millimeters in length, 66 millimeters in width and 66 millimeters in height. The main visual is a hand drawn illustration of four characters named Ginger Man, Ginger Lady, Ginger Grandma and Ginger Kid. The four figures represent men, women, older people and children. Each character holds a can and shows a satisfied expression. The simple and lively style aims to build an emotional connection and to invite consumers to taste the ginger flavor.
Viewing Korean History is a cover design series for three history textbooks. The covers were created for middle school and high school students. A simple diamond-shaped graphic and typography at the center present the subject name and keep the identity of the series consistent. The two middle school books share the same layout. The high school cover shows the modern student connected to different eras within one space. Stickers and epoxy match the background color, and a no-scratch coating limits wear during use.
Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.
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Mitu is the packaging for a sonic electric toothbrush designed for children. The box is made of paper and contains no plastic. Cartoon elements and children illustrations cover the surfaces, so unpacking resembles the reading of a picture book. A pull-out drawer reveals a sequence of images that moves from tooth decay to dental plaque and finally to shiny teeth as the box slides open. After unpacking, the box can be kept as an illustrated book or a toy. The packaging protects the toothbrush and helps children build interest in brushing.