Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Wiseman Beer Beverage

Wen Liu Beverage Packaging Saturday, 22 February 2025

Wiseman Beer

Wiseman Beer is a packaging design for a bottled beer aimed at young consumers in China. The bottle is made of glass and plastic, the cap is made of metal, and the label is made of paper. A bold red and white icon is applied directly to the bottle, and a large red area expresses energy and passion. The packaging measures 230 millimetres in width, 60 millimetres in depth and 60 millimetres in height. The intent is to give beer packaging a modern look that matches the free and playful character of young people.

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Love&wash Packing

Alexander Cherkasov Packing Packaging Friday, 21 February 2025

Love&wash

Love&wash is a packaging design for a range of laundry products, including washing powders, washing gel, capsules and stain remover. The concept expresses care through a simple metaphor of clothes that embrace each other. On the label of the powder for colored fabrics, an orange T-shirt and a denim shirt hug. The letters of the logo are pressed together to repeat the same idea. Background colors separate the products, while blue typography suggests freshness and purity. The packaging is made of cardboard and plastic, and biodegradable materials are planned.

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Darin Korean Health Food Store

Hee soo Son Korean Health Food Store Packaging Thursday, 20 February 2025

Darin

The 'Darin' is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s.

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Leman Jewelry Branding and Packaging

M — N Associates Branding and Packaging Graphic Wednesday, 19 February 2025

Leman Jewelry

Visual solution to Leman Jewelry's new identity was a complete new system to expose the luxury, exquisite yet sophisticated and minimal feeling. The new logo inspired by Leman's working process, their haute couture design service, by crafting all diamond shapes surrounding a star-symbol or sparkle symbol, creating a sophisticated symbol and also echoing the shining effect of diamond. Following up, all collateral materials were produced with high quality details to highlight and enrich luxuriousness of all new brand visual elements.

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Yagumitan Honey Packaging Design

Wei Dai Honey Packaging Design Packaging Tuesday, 18 February 2025

Yagumitan

Yagumitan is a packaging design for high-end wild honey. The product name refers to the honey seeker in the valley. The glass bottle is shaped with diamond-like cut facets that express the scarcity and the quality of the honey. Colored glass is used to bring out the color and the texture of the honey inside. The outer box is formed as an undulating valley, and the gap between the valleys takes the shape of a compass to suggest searching. Contour lines and mountain cuts represent the cliffs where the wild honey is collected.

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Mitsubishi eK X (Cross) Brochure

E-graphics communications Brochure Advertising Monday, 17 February 2025

Mitsubishi eK X (Cross)

Mitsubishi eK X is a brochure created for a crossover kei car. The brochure presents the vehicle as a compact model with an SUV character, active styling and low fuel consumption. The layout follows the Cute Beast concept that also guided the exterior design of the car. A bold combination of yellow and black is used to attract attention at first sight. Each function and performance feature is shown in a clear order. The brochure was made to reach customers who want to try something new.

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