Design Today - Award-Winning Design News

Brand: Juntao Liu Design Type: Packaging Classification: Packaging Date: Wednesday, 29 January 2025

Follow Me

Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience.

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Brand: Aleks Brand Design Type: Brand Identity Classification: Graphic Date: Tuesday, 28 January 2025

BlackDrop

This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.

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Brand: Mateus Matos Montenegro Design Type: Brand Identity Redesign Classification: Graphic Date: Monday, 27 January 2025

InterBrasil

The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.

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Brand: Weiquan Long Design Type: Exhibition Visual Classification: Graphic Date: Sunday, 26 January 2025

Mountain Stone

Mountain Stone is the visual identity of an art exhibition on environmental protection. The identity is applied to a book that measures 210 by 14 by 190 millimeters and is printed on green paper. The book is bound by hand with an exposed spine and glue. The cover lettering follows the shapes of Taihu stone, a natural rock form. The image of Taihu stone reflected in water is used as a mirror of the relationship between people and nature. The design connects art and nature to raise public awareness of environmental protection.

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Brand: Xiaomi Design Type: Bluetooth Headset Classification: Packaging Date: Saturday, 25 January 2025

Mi Musician

Mi Bluetooth Headset Mini is packaging created for a compact sports headset. The headset shell is minimal and carries a single circular button. The packaging uses images of famous musicians, so the oval shell reads as a head and the button as an open mouth. The result suggests a singer or a conductor, and gives character to a simple product. A PET tray holds the headset and the controller at the front, while the wires remain hidden. A paper cover keeps the structure firm. The design aims to appeal to users between 18 and 29 years old.

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Brand: li zuo Design Type: Packing Design Classification: Packaging Date: Friday, 24 January 2025

Moutai Group's - Taiyuan ZHI

Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle.

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