Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Yingjiagong Baijiu Beverage

Wen Liu Beverage Packaging Saturday, 11 January 2025

Yingjiagong Baijiu

Yingjiagong Baijiu is a packaging design for a Chinese distilled spirit. The shape of the Dabie Mountain is used as the main design element. Traditional Chinese ink painting and line drawing are combined to form the mountain image. A large area of white space is applied, and green is the main color. The outer box is made of plastic to reduce cost and allow recycling. The bottle and the cap are made of ceramic with a sprayed finish. The box measures 136 mm in length, 116 mm in width and 290 mm in height. The design presents the natural fermentation setting of the distillery.

Continue reading about Yingjiagong Baijiu Beverage

 
Ecological Journey Gift Box Honey

Pufine Creative Honey Packaging Friday, 10 January 2025

Ecological Journey Gift Box

The design of the honey gift box is inspired by the "ecological journey" of Shennongjia with abundant wild plants and good natural ecological environment. Protecting the local ecological environment is the creative theme of the design. The design adopts traditional Chinese paper-cut art and shadow puppet art to show the local natural ecology and five rare and endangered first-class protected animals. Rough grass and wood paper is used on the packaging material, which represents the concept of nature and environmental protection. The outer box can be used as an exquisite storage box for reuse.

Continue reading about Ecological Journey Gift Box Honey

 
Shiwanyubingshao Liquor

Zhipeng Zhang Liquor Packaging Thursday, 9 January 2025

Shiwanyubingshao

Shiwanyubingshao is a packaging design for a Chinese liquor. The design uses the lion dance, a traditional Chinese performance, as its main visual theme. The bottle is made of glass with a black transparent sprayed finish, and the bottle shape is based on ancient Chinese wine containers, with gilded details. The outer box is made of black special paper with a stamping process. An illustrated lion head is placed on the top of the box. Opening the box reveals the lion head color and adds a sense of ceremony to the act of drinking.

Continue reading about Shiwanyubingshao Liquor

 
Tang Chao Travel Tea

Yongjun Chen, Huang Zhang, Lei Xu Travel Tea Packaging Wednesday, 8 January 2025

Tang Chao

Tang Chao is a packaging design for travel tea. The small square box holds tea bricks in a compact form suited to travel. The box is built with a tenon and mortise structure, so no glue is needed. Bamboo is used for the box, and kraft paper is used for the outer packaging, which keeps the cost low and supports an environmentally friendly result. A ring buckle and a lanyard allow the box to be hung, held or carried. The rounded corners can also press reflex areas on the hand, a practice drawn from traditional Chinese medicine. The box is reusable.

Continue reading about Tang Chao Travel Tea

 
Pure Juice Packaging

Azadeh Gholizadeh Juice Packaging Packaging Tuesday, 7 January 2025

Pure

The basis for the concept of Pure Juice is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.

Continue reading about Pure Juice Packaging

 
Boho Ras Packaged Cocktails

Abhijeet Thakur Packaged Cocktails Packaging Monday, 6 January 2025

Boho Ras

Boho Ras sells packaged cocktails made with the finest local Indian spirits. The product carries a Bohemian vibe, which captures the unconventional artistic lifestyle and the visuals of the product are the abstract portrayal of the buzz that the consumer gets after drinking the cocktail. It has perfectly managed to achieve the midpoint where Global and Local meet, where they fuse to form "Glocal" vibe for the product. Boho Ras sells pure spirits in 200ml bottles and packaged cocktails in 200ml and 750 ml bottles.

Continue reading about Boho Ras Packaged Cocktails