Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Jingyang Brick Tea Packaging

Langcer Lee Packaging Packaging Sunday, 5 January 2025

Jingyang Brick Tea

Jingyang Brick Tea is a packaging design for compressed tea bricks. The package measures 100 mm by 100 mm by 40 mm and is made of handmade rice paper, which is moisture proof. The decoration is applied by hand with wood block printing, a traditional Chinese craft. The illustrations show merchant life and local customs of the late Qing dynasty, and three traditional Chinese colors are used across the range. The bottom is closed with a paper label. A straw rope knot seals the package and also serves as a handle for carrying.

Continue reading about Jingyang Brick Tea Packaging

 
FIL Brand Vision System

BY-ENJOY Brand Vision System Graphic Saturday, 4 January 2025

FIL

FIL is a brand identity system created for a shop that sells designer collections and other design items. The name FIL means line in French. A continuous line runs through the middle of the three letters, so the idea behind the brand becomes direct and visible. The line can be extended or shortened, which allows the logo to be used at different lengths and in different positions while keeping one unified image. The identity is applied to shop signs, business cards, packaging, stationery, name tags, handbags and paper items.

Continue reading about FIL Brand Vision System

 
314 Pi Wine Label Design

Maria Stylianaki Wine Label Design Packaging Friday, 3 January 2025

314 Pi

Experimenting with wine tasting is a never-ending process leading to new paths and divergent aromas. The infinite sequence of pi, the irrational number with the endless decimals without knowing the last one of them was the inspiration for the name of these wines without sulfites. The design aims to put the features of 3,14 wine series in the spotlight instead of hiding them among pictures or graphics. Following a minimalistic and simple approach, the label shows only the real characteristics of these natural wines as they can be observed in the Oenologist's notebook.

Continue reading about 314 Pi Wine Label Design

 
Sierra Cantabria Wine Family

Estudio Maba Wine Family Packaging Thursday, 2 January 2025

Sierra Cantabria

Sierra Cantabria is a label design for a family of wines produced by a traditional Spanish winery. The range is wide, so the labels share one visual language while keeping subtle differences between the bottles. Heraldic symbols used by the family for 150 years are combined with a clear hierarchy of typographic elements. The system creates 53 label combinations for Bordeaux and Burgundy bottles. Each label is printed on cotton paper with high relief, stamping and varnish strokes. The intent is a classic and expressive range with a consistent brand image.

Continue reading about Sierra Cantabria Wine Family

 
Xiaomi Watch Smart Watch

Xiaomi Smart Watch Packaging Wednesday, 1 January 2025

Xiaomi Watch

Mi Watch Li Bai is the packaging designed for a smart watch. The box is made of paper and holds a paper pulp tray, so no plastic is used. A three-dimensional hologram is applied to the dial area of the package. Water ripples appear to flow when the box is viewed from different angles. Embossed printing and a special ink reproduce the look and texture of the dial and the strap. The watch rests on a raised part of the tray instead of a recess, so the watch appears to float. The package measures 295 by 79 by 49 millimeters.

Continue reading about Xiaomi Watch Smart Watch

 
Borboleta Brand System

Juan Eugenio Mallo Camera Brand System Graphic Tuesday, 31 December 2024

Borboleta

Borboleta is a brand system created for two gas station networks that belong to the same owner group in Brazil. Dislub operates in the northeast and Equador operates in the north, and both networks keep their own names. A shared symbol in the shape of a butterfly links the two brands. The butterfly refers to transformation and renewal, and its outline also recalls the silhouette of the Brazilian territory. Three colors are used, one for each company and a third color for their union. The logo is built on a module-based grid.

Continue reading about Borboleta Brand System