Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Sui Li Chinese Baijiu Packaging

Chen Zhao Chinese Baijiu Packaging Packaging Sunday, 5 July 2026

Sui Li

Sui Li is a packaging design for Chinese baijiu. The bottle is made of high borosilicate glass, chosen for clarity and corrosion resistance, so the color of the liquor remains visible. A seed shaped label in gold is produced with metallic transfer printing for a three dimensional effect. A seed vein texture on the bottle surface adds a tactile quality. The gift box uses silver cardstock with screen printed white river contours, refined with UV processing. Gold, black and white form a clear contrast. The seed imagery refers to growth and to the natural origin of the drink.

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Pepsi Expo 2020 Beverage

PepsiCo Design and Innovation Beverage Packaging Saturday, 4 July 2026

Pepsi Expo 2020

Pepsi Expo 2020 is a series of limited edition beverage cans created to commemorate Expo 2020 Dubai. Three co-branded designs are themed around opportunity, mobility and sustainability. Each can carries an abstract composition with vibrant illustrations arranged around a stylized central figure. The illustrations are kept flat to leave the images open to interpretation. Every subtheme tells a story drawn from different cultures, experiences and backgrounds. The cans are intended as a window into the future and as a way to encourage conversation on a global scale.

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Indian Absinthe Heritage Liqueur

Dheeraj Bangur Heritage Liqueur Packaging Friday, 3 July 2026

Indian Absinthe

Indian Absinthe is a bold tribute to ancient elixirs and the craft of fine distillation. Rooted in tradition yet shrouded in mystery, it captivates with deep herbal complexity. Encased in an elegant emerald-green bottle, it embodies a rebellious spirit where timeless craft meets boundless imagination. Each sip reveals a symphony of botanicals, a fusion of flavors that lingers like a legend. Every pour evokes the essence of forgotten rituals and the thrill of discovery, inviting you to explore a world where heritage and innovation blend seamlessly.

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Chinese Style Coffee Packaging And Posters

WeinaXiao Packaging And Posters Graphic Thursday, 2 July 2026

Chinese Style Coffee

Chinese Style Coffee is a series of illustrations created for a coffee bean brand and applied to packaging and posters. The illustrations combine coffee culture with traditional Chinese culture. Characters from Peking Opera and Chinese swordsmen replace the usual figures of coffee advertising. The poses come from Peking Opera performance and recall the gesture of lifting a coffee cup. Each illustration is drawn in a pencil style with the Procreate application, which keeps a handmade feel and fine detail. The size of each illustration is 21 by 29.7 centimeters.

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School Admissions Advertising and AR Campaign

Paul Robb Advertising and AR Campaign Graphic Wednesday, 1 July 2026

School Admissions

ABA Typographic Posters is an advertising campaign created for an arts university. Large-format typographic posters are printed and installed in public urban locations, where bold layouts and color systems attract attention. Each poster works as a marker for augmented reality content, which viewers reach by scanning the printed image with a smartphone. The augmented reality layer adds animated and interactive material that extends the printed message. The campaign presents art education to prospective students in a direct and participatory way.

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Beidacang Junfei Wine Liquor Packaging

Ji Xing Chuang Yi Liquor Packaging Packaging Tuesday, 30 June 2026

Beidacang Junfei Wine

Beidacang Junfei Wine is a liquor packaging design made of glass and paper. The bottle form follows the five senses design theory and refers to the peach blossom makeup of the Tang dynasty. The bottle cap is shaped like a peach blossom and is decorated with an ancient phoenix hairpin. The outer box takes its form from the cross collar and right lapel of Hanfu dress. A handle is integrated at the collar of the one piece box, so the package is easy to carry. The design links the brand name with historic Chinese clothing.

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