Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Yi Xin Distillation Chinese Highend Spirits

Yi Xin Distillation

Yi Xin Distillation is a packaging design for a Chinese spirits brand. The bottle is made of glass, which raises the gloss and texture of the surface and sets the product apart from similar spirits sold in ceramic containers. A dragon, drawn in an ancient Chinese manner, clings to the bottleneck and serves as the main identifier, so no printed label is required. The outer box is simple and follows the symmetry of traditional Chinese design. The bottle measures 180 by 130 by 285 millimeters. The aim is to present a long heritage in a contemporary form.

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TopolinoWorld Product Launch

TopolinoWorld

TopolinoWorld is a computer generated visual campaign created for the launch of the Fiat Topolino. The campaign presents a series of animated miniature scenes, and each scene highlights one feature of the vehicle, such as rechargeability, agility, compact size and an eco friendly approach. The miniature scenes are styled as toy like environments, so the features remain playful and easy to understand. Production used procedural modeling, real time rendering, ray tracing and a 1:10 scale simulation in 4K resolution.

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Floating Life To Help People

Floating Life

Floating Life is a series of illustrated posters about human emotions and personalities. The title refers to the ancient Lao-Zhuang school, which viewed life in the world as empty and described it as a floating life. The illustrations shape each character so that thoughts appear on the surface of the figure and not only in the mind. Each poster is joined by a written explanation of the emotion shown. The aim is to help viewers notice the details of the work and recognize emotions that occur in everyday life.

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SDI Teaching Building Space Visual Design

SDI Teaching Building

SDI Teaching Building is a spatial visual design for the interior of a six floor teaching building. Large scale walls are combined with large scale text to replace an empty and rigid atmosphere with a creative one. A classic German typeface echoes the German teaching model of the design school. DIN, the standard typeface of German road signs, marks guiding information, while Futura is used for other text. Fine wall paint is applied up to five meters, with overlapping colors and stacked letters. Some text is made of acrylic to create a contrast of materials.

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Eco Guard Sustainable Packaging

Eco Guard

Eco Guard is a sustainable packaging design that carries an environmental message. The graphics show a visual contrast between thriving and damaged natural habitats, making environmental impact easier to understand. Recyclable corrugated paper and soy based inks are used. Standard die cut and folding processes allow production on existing lines without added cost. Paper based inserts replace plastic parts and protect the contents. The opening sequence guides users through a short visual story, adding education without extra material.

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Wudang Blessing Visual Identity

Wudang Blessing

Wudang Blessing is a visual identity system created for a cultural tourism brand. The system reinterprets Taoist cultural figures, including Zhenwu Emperor, the Five Gods of Wealth, Fu Lu Shou and the Taizi Slope study blessing, in a contemporary illustrated style. Typography integrates mountain curves into the strokes. Patterns are modular, and vector graphics scale from business cards to billboards. Two color modes are provided, CMYK for print and RGB for screens. The unified system replaces scattered images and supports products, packaging and digital media.

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