Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Cosmos Datong Brand Design

Cosmos Datong

Cosmos Datong is a packaging design for a local pastry brand from the ancient city of Datong in Shanxi, China. Four sets of thematic illustrations show the historical features of the city in different periods. The illustrations combine local folk style with the oriental aesthetics of the new Chinese style, and use the traditional color palette of Shanxi shadow puppetry. The outer box is made of cardboard with a smooth UV coating, hot stamped text and die cut edges. The gift box holds three smaller boxes and is intended for festive occasions.

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Tree in a Bottle Lubricant Packaging

Tree in a Bottle

The Brand innovatively team uses fully biodegradable packaging, ensuring that each barrel naturally decomposes and integrates into the environment. The seed paper label, which can give rise to new life after use, demonstrates Mc Brand's commitment to environmental practices. The design is inspired by the Iucn Red List of Threatened Species, featuring embossing that showcases the image of toucans from the South American Amazon rainforest, highlighting the vulnerability and beauty of these endangered species facing environmental challenges.

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Guyuelongshan Chinese Rice Wine Packaging

Guyuelongshan

Guyuelongshan is a packaging design for a Chinese rice wine from Zhejiang, China. The wine is brewed with a traditional process and has a low alcohol content, which makes the drink suitable for daily use by younger consumers. The packaging follows the aesthetics of Chinese landscape painting, and the container form suggests mountains, water and sunset. The design aims to renew the plain appearance of older rice wine packaging and to present Oriental culture in a modern way. The package measures 340 mm in width, 130 mm in depth and 150 mm in height.

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HUCKS SERIF TYPE DESIGN AND SPECIMEN

HUCKS SERIF

Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif's design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.

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Furmint Vodka Beverage Packaging

Furmint Vodka

Furmint Vodka is a packaging design for a vodka made from grapes. Seven Hills Distillery produces only 800 to 1000 bottles a year, so the vodka is an artisan product. The packaging reflects the purity of the spirit and its grape base. Simple typography on the offset printed front label gives a clean appearance. A screen printed illustration on the glass evokes a grape leaf in a contemporary way. When the bottle is full, the liquid acts as a lens and adds depth to the fine details. The bottle measures 340 mm in height and 80 mm in width.

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Ling Lie Vodka Packaging

Ling Lie Vodka

Ling Lie Vodka is a bottle packaging design created for a white spirit produced in Qionglai, Sichuan. The form is inspired by the Xiling Snow Mountains, where the raw materials originate. A corrugated texture recalls rock surfaces and Chinese ink painting. The bottle is made of highly translucent crystalline white glass, with a screen printed cap and a label finished with gold and silver stamping on environmentally friendly paper. Slim curved lines improve grip, and the slender neck limits the air entering the bottle, so the spirit can be stored and served several times.

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