Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Ecohiny Branding

Cansu Dagbagli Ferreira Branding Graphic Tuesday, 24 February 2026

Ecohiny

Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.

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Aquetha Branding and Packaging

tacto inc. Branding and Packaging Packaging Monday, 23 February 2026

Aquetha

Aquetha is a packaging and branding design for aged Japanese sake. The bottle is hand-made by a glass artist and shaped by the force of gravity, which gives a natural roundness that suggests the passage of time. The rounded form also supports smooth aging after bottling. Transparent labels are produced with blank letterpress printing to reflect the clear character of ice-temperature aging. The simple outer box has a dent between the lid and the body to express the aging timeline. The design presents aged sake as an artwork rather than an ordinary product.

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Taishun Creative Design Competition Event Visual Communication

Ying Gao Event Visual Communication Graphic Sunday, 22 February 2026

Taishun Creative Design Competition

Taishun Design Competition is a visual identity created for a cultural and creative design competition held in Taishun County. The design is inspired by Dingbu, a stone stepping bridge that local people use to cross the many rivers of the area. Several sets of extended three-dimensional lines form the composition and carry visual symbols of Taishun, such as mountains, bridges and dragon dances. A gradient from green to white reflects the colors of the city. The identity presents a modern image of Taishun and aims to attract students and designers.

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Xuannao Master Cha Brand Identity

Menghao Zeng Brand Identity Graphic Saturday, 21 February 2026

Xuannao Master Cha

Xuannao Master Cha is a brand identity created for a Chinese sparkling tea brand. The logo shows a panda practicing Chinese Qi Gong beneath the character for Qi, written in bright orange calligraphy. The panda figure, named Da Qi Xia, has a dignified expression and suggests heroism and a lively spirit. These qualities are linked to the bubbles in the tea. The calligraphy and the panda root the brand in Eastern culture and make the drink familiar to local consumers. The logo has no fixed size, so its poses and scale can be adapted to each application.

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Trip of Tea Illustrations

Wu Yao Illustrations Graphic Friday, 20 February 2026

Trip of Tea

Trip of Tea is a pair of illustrations created for a Chinese tea company. The two works are inspired by two historic tea transport routes, the Tea Road of Ten Thousand Miles and the Maritime Silk Road. A horse taken from the client logo appears as a messenger along each route. The form of each horse and the pattern on its saddle change to reflect the features of the destination city or region. Tea drinking scenes from different countries are included. The illustrations are hand drawn on a tablet and unfolded as a tiled reel that suits posters, postcards and other uses.

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Pepsi Big Football Event LTO Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging Thursday, 19 February 2026

Pepsi Big Football Event LTO

Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.

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