Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: MAHO SEKIZUKA Design Type: Sake Packaging Classification: Packaging

Utsuroi

The design of this set of three Daiginjo aged sake bottles combines innovative slit-animated packaging with artisanal craftsmanship. The dynamic logo transitions illustrate the brewing years of 2004, 2012, and 2019, while the act of opening symbolizes the sake's aging process. Clear varnish and silver foil seals enhance the unique amber hues of each vintage. Balancing elegance and cost efficiency, the minimalist design highlights the intrinsic beauty of sake, offering a profound and timeless experience for recipients.

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Brand: Backbone Branding Design Type: Bottle Packaging Classification: Packaging

Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

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Brand: Mohammadreza Eslamparast Design Type: Syrup Classification: Packaging

Romance

The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.

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Brand: 子吉尤 Design Type: Product Packaging Classification: Packaging

Qingyuan Lianshan Hei Shan Rice

This project put forward the design concept of rice box as a ruler to measure the poetry of landscape, rice packaging is no longer a simple container, but a tool to perceive the poetry of nature, and a medium to connect people with the earth's emotions and humanistic spirit. This project added a measuring scale to the inner package of Black Mountain Rice, making the package a practical measuring cup, so that the user can really feel the concept of sustainability in the process of reuse, and make the product better integrated with the packaging.

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Brand: Ziqiong Li Design Type: Gift Box Classification: Packaging

Xiao Liu 30th Anniversary

This initiative is tailored for an entity that has over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of time to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. Let time not wither; may our bond be eternal!

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Brand: Li Huang Design Type: Milk Packaging Classification: Packaging

CNY Design For The Year Of The Snake

Cny Design For The Year Of The Snake is a limited edition milk packaging label created for the Chinese Year of the Snake. The label is made of double layered transparent BOPP material. The top layer shows a geometric snake pattern that symbolizes good luck. A red triangular corner with a raised edge allows the top layer to be peeled back, revealing hidden blessings on themes such as love, wealth, career and exams. The peeling action turns drinking fresh milk into a small ritual. Localized hot stamping adds visual depth to the design.

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Brand: BYHEALTH Co., Ltd. Design Type: Brand and Packaging Design Classification: Packaging

Easeye

Easeye is a packaging design for a children's eye nutrition supplement. Cute animal illustrations replace the look of traditional medicine packaging and reduce the resistance children feel toward drug-like products. The bright eyes of the animals draw attention and show the benefit of the product for eyesight. The letter e in the brand name is drawn as a large eye. The bottle cap is made with three-color injection molding. A 13 mm pull ring tears easily, and the crescent-shaped lid opens with one hand. The cap stays attached to the bottle to prevent loss.

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Brand: Sun Wang Design Type: Sustainable Packaging Classification: Packaging

Woosmell

Woosmell is a reusable packaging design created for a fragrance brand. The outer bag is shaped like a lunch bag and is made of Tyvek, a durable synthetic paper. The bag can be carried as a daily accessory after the product is opened, so the packaging is not discarded. Each set includes a cork diffuser ball that is attached to the neck of the fragrance bottle. A cotton wick inside the cork ball transfers the liquid and releases a gentle scent without a flame. The design connects fragrance with practical everyday use.

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Brand: PepsiCo Design and Innovation Design Type: Food Classification: Packaging

Doritos Fiera Preta 2024

Doritos Fiera Preta 2024 is a limited edition snack food packaging series created for Feira Preta, the largest event of Black culture in Latin America. Feira Preta began as a fair 16 years ago and grew into a three day festival where material and symbolic goods are exchanged, roots are preserved and knowledge is passed from one generation to the next. The packaging artwork was made by three artists from Preta Comics, an initiative of the Feira Preta Institute that promotes local Black artists. The design aims to amplify voices that often go unheard.

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Brand: PepsiCo Design and Innovation Design Type: Packaging Classification: Packaging

Lifewtr Series 7: Art through Technology

Lifewtr Series 7 Art Through Technology is a bottled water packaging series that presents the work of creators active in art and technology. The bottle labels carry artworks by three emerging artists. Technology broadens the boundaries of possibilities within art and design, and ninety two percent of art organizations agree that technology has made art a more participatory experience, which helps to diversify audiences. The series turns each bottle into a surface for new work and gives wider visibility to working creators.

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Brand: PepsiCo Design and Innovation Design Type: Influencer Kit Classification: Packaging

Doritos x Empirical Nacho Cheese Spirit

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.

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Brand: Guangzhou Ruoyuchen Technology Co., Ltd. Design Type: Wellness Packaging Classification: Packaging

Finenutri

Finenutri is a packaging design for a nutritional supplement brand created for women over 25 years old. The bottle is made of PETG material and measures 105 by 55 by 55 millimetres, a size that can be held in one hand. A dual layer structure combines a frosted outer shell with a food grade inner container. Sandblasting gives the outer shell a fine matte texture and a soft translucency. The translucent shell shows the remaining capsules, so the bottle is opened less often. The structure blocks light and helps protect the active ingredients.

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