Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Wen Liu Design Type: Alcoholic Beverage Packaging Classification: Packaging

Lidu Sorghum 1308

It carries a strong sense of history and humanistic care. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxury.

Continue reading about Lidu Sorghum 1308 Alcoholic Beverage Packaging

Brand: Iman Alemozaffar Design Type: Packaging Design Classification: Packaging

Honey

Honey is a packaging design created for honey. The form is derived from the hexagonal cells of a beehive, with hexagonal volumes stacked together. Honey is made from a combination of glass and wood, and the complete set is placed in a hard box. The labels refer to the natural habitats of bees, such as forest, mountain and plain, and a wooden door supports the same theme. After the product is consumed, the container can be reused to store jam, nuts, dried fruits or spices. Each unit measures 170 mm in width, 170 mm in depth and 165 mm in height.

Continue reading about Honey Packaging Design

Brand: Shenzhen Orange One Dvertising Desing Design Type: Paste Packaging Classification: Packaging

Spicy Shrimp Soybean Sauce

Spicy Shrimp Soybean Sauce is a packaging design for shrimp paste. Unlike similar products that use strong and prominent colors, the packaging follows a simple and natural approach. The outer packaging features a calligraphic shrimp character as its main graphic element. The inner jar carries a label with a simple line drawing. A soft fish basket form gives the product a warm and natural character. The whole package contains no non-degradable plastic, which reduces harm to rivers and soil. The design also aims to raise awareness of environmental protection.

Continue reading about Spicy Shrimp Soybean Sauce Paste Packaging

Brand: China Resources Snow Breweries Design Type: Beer Packaging Classification: Packaging

Ken14

Ken 14 is packaging created for a beer made from domestic barley. The design abstracts the natural scene of the barley fields of Hulunbuir, using white, green and golden colors to recall the growth of barley from seedling to maturity. The layout and text follow the style of old Chinese newspapers, which supports easy reading. The materials include a biobased leather alternative made from spent grain, a non woven fabric, a recyclable kraft paper bag and a biodegradable paper box, chosen to support environmental protection.

Continue reading about Ken14 Beer Packaging

Brand: Iman Alemozaffar Design Type: Packaging Redesign Classification: Packaging

Ghaffari

Ghaffari is a packaging design developed for a range of chemical products. The design follows a minimal method in which extraneous elements were removed to highlight essential information. Bold typography and a proprietary color palette support recognition on the shelf. The labels are produced with in-mould labeling technology. The visual system was adapted to products of different dimensions and sizes, so one language covers the whole portfolio. The intent was to unify a fragmented identity and allow growth across markets and media.

Continue reading about Ghaffari Packaging Redesign

Brand: Wu Yao Design Type: Premium Nut Gift Box Classification: Packaging

Mountain Sea Rare Treasure

Mountain Sea Rare Treasure is a premium gift box for packaged nuts. The box holds eight metal cans, and each can contains nuts from a different country or region. Illustrations on every can combine the brand character with traditional Chinese brushwork landscapes of mountains and seas. The outer box is made of cardboard wrapped in synthetic leather, with a leather handle on the top and gold-plated metal feet at the corners. Hot stamping gives relief to the lines and the calligraphy. A metal lock at the side opens the box in one simple step.

Continue reading about Mountain Sea Rare Treasure Premium Nut Gift Box

Brand: Yuko Takagi Design Type: Packaging Classification: Packaging

Kanade Japanese

The packaging design for Kanade, a premium Japanese craft liqueur, draws from traditional aesthetics to reflect the product's refined, natural taste. Inspired by the concept of harmony, the design uses custom washi paper with glossy fibers, creating contrast between matte and subtle sheen for a tactile, artisanal feel. Watercolor illustrations and handwritten calligraphy enhance the handcrafted impression, while a custom typeface adds a modern yet culturally rooted identity. The result is packaging that bridges tradition and contemporary sensibilities for global appeal.

Continue reading about Kanade Japanese Packaging

Brand: Chen Zhao Design Type: Chinese Baijiu Packaging Classification: Packaging

Sui Li

Sui Li is a packaging design for Chinese baijiu. The bottle is made of high borosilicate glass, chosen for clarity and corrosion resistance, so the color of the liquor remains visible. A seed shaped label in gold is produced with metallic transfer printing for a three dimensional effect. A seed vein texture on the bottle surface adds a tactile quality. The gift box uses silver cardstock with screen printed white river contours, refined with UV processing. Gold, black and white form a clear contrast. The seed imagery refers to growth and to the natural origin of the drink.

Continue reading about Sui Li Chinese Baijiu Packaging

Brand: TheYaar Studio Design Type: Crafted Gin Classification: Packaging

Noosh

Noosh is a label design for a crafted gin bottle. The label is printed with a metallized finish and measures 206 by 140 millimetres. Noosh is applied to a glass bottle of 100 by 240 millimetres that holds 750 millilitres. The illustration draws on Persian architecture, with arches, domes and calligraphy drawn in an isometric perspective. Detailed line work and geometric precision reflect traditional motifs. Each flavour, such as saffron and Persian rose, carries a different illustrated story, presenting Iranian heritage to new markets.

Continue reading about Noosh Crafted Gin

Brand: Arman Auzhanov Design Type: Packaging Classification: Packaging

Luna Alpina

Arman Auzhanov, designer from Kazakhstan, created a complete vodka project for premium sector. He used images of Moon and Space as a clear semantic code based on modern technology materials. The positioning is based by two USP: emotional (vodka is produced in accordance with the phases of the Moon) and rational (it is cleaned using Moonstone filtration). The personal shaped bottle has debossing as lunar craters. For the label he used material with microcrystals making the dynamic image of the starry sky, and Lens Fresnel for the image of the Moon. Futuristic gift packaging completes the image.

Continue reading about Luna Alpina Packaging

Brand: Dheeraj Bangur Design Type: Liqueur Packaging Classification: Packaging

Maharani Mahansar

Maharani Mahansar Royal Rose Palace Edition celebrates Rajasthan heritage and the allure of Rosa Damascena. The design features a vintage shield motif with a black, red, white and gold palette, evoking timeless elegance. Inspired by Pushkar rose farms and the architectural grandeur of historic forts, this royal edition harmonizes tradition with craftsmanship, embodying cultural and artistic significance.

Continue reading about Maharani Mahansar Liqueur Packaging

Brand: Menghao Zeng Design Type: Astragalus Tea Packaging Classification: Packaging

Wanmu Qianjin

Wanmu Qianjin is a gift set packaging for astragalus tea. The emerald green outer box carries an engraved gold plated metal plaque inspired by Qing imperial seals. Textured paper suggests forest scenery, and gold flecked patterns refer to astragalus resources. Opening the box reveals a gilded interior with three golden drawers that assemble into a Saihanba landscape. Each drawer holds ten sachets, giving a thirty day supply. The packaging is refillable, and one sapling is planted for each purchase.

Continue reading about Wanmu Qianjin Astragalus Tea Packaging