Design Today

sxdesign

Brand Identity

Tuesday, 8 October 2024

Sxdesign

The designers of sxdesign decide to use the collective memories of human languages to convey the brand opinion. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.

Jasper Nijssen

Typeface

Monday, 7 October 2024

Nel

This typeface is developed with the designer in mind. Nel is a modern typeface with lots of options. The Regular version consists of Uppercase and lowercase letters, and quite a few other punctuation marks. The Nel Brickbuild is a playful stencil version and the Nel Dots is a dotted typeface. The Nel also has a light and heavy style with corresponding fun versions. Icons (an all icon font) has been its most recent member. There are nine options in total to mix and match while designing awesome prints, posters, logos, websites, or identities. One family. For designers.

Plus Collaboratives

Print Sales Catalogue

Sunday, 6 October 2024

Insecta Iridesse

The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer's journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.

Daoshun Ma

poster

Saturday, 5 October 2024

Across

The rock art of the Holan Mountains is a cultural heritage of China and the world. It is gradually disappearing under ecological destruction. This designer plans to organise a digital art festival on the theme of Cross at Holan Mountain. They modernise the ancient rock paintings and express the theme through special materials so that this culture can be disseminated and applied in contemporary times, bringing into play the contemporary values of the ancient culture.

Cristian Carrara

Brand Identity

Friday, 4 October 2024

Archadia

The Archadia logo is designed to inspire stability and dynamism according to the mission of the brand. The letter A, here understood as the initial letter of the brand name, was designed starting from the elementary geometry of a triangle, the static form par excellence in architecture, but also recalls the main concepts of academy, architecture and also "abitare" (living in Italian). The chosen blue color finally defines the institutional and academic role of the brand, but also the colors and reflections of the Venice lagoon water, where Archadia Academy has established its headquarters.

Paul Robb

Type Specimen

Thursday, 3 October 2024

SP Saffron Grotesk

Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents a shifting contemporary aesthetics. The specimen is divided into sections, with ring binder posters inside the pack.

Design Today

Sxdesign

Nel

Insecta Iridesse

Across

Archadia

SP Saffron Grotesk

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