Design Today

Dora Haller

Packaging Design

Monday, 7 September 2026

Tokaj Gin Label

Tokaj Gin Label is the bottle design for a gin produced in the Tokaj wine region of Hungary. The characteristic hills of the landscape are illustrated in a geometric manner, resembling traditional copper engravings. The dimensions and the rhythm of the pattern were studied carefully to refine the lens effect. The illustrations are screen printed directly on the surface of the bottle. The transparent liquid inside distorts the pattern when the bottle is viewed. The simple design gives an insight into the region where the gin is distilled.

Antonia Skaraki

Packaging

Sunday, 6 September 2026

YaBloom

Transforming water drinking from a boring routine to an exciting and flavourful experience. A new health beverage that perfectly describes the simple concept of infused water. The combination of bright colors and fluidlike forms strengthen the concept of flavour and refreshment. In the meanwhile the notions of wellness and youthfulness are communicated clearly throughout the composition.

Asta Kauspedaite

Labels

Saturday, 5 September 2026

Devynerios

Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, authentic production methods and recipes based on natural ingredients. Each product is distinctive and different. The key features are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi layered and rich, immersing you into the mystical world of herbs. Raudonos, courage and youthfulness are reflected using asymmetry and vivid colors.

PepsiCo Design and Innovation

Beverage Packaging

Friday, 4 September 2026

Aqua Minerale Redesign

Aqua Minerale Redesign is a packaging design for a bottled water brand sold in Russia. The redesign covers both the core range and the flavored sublines, bringing the portfolio together under one visual identity system. The concept is based on the idea of water as a source of life, expressed through fluid forms and graceful lines. The unified design harmonizes the range and improves product visibility on the shelf. The intent is to support consumers who wish to keep a sense of balance during busy days.

PepsiCo Design and Innovation

Beverage Packaging

Thursday, 3 September 2026

Neon Zebra Brand Launch

Neon Zebra is a packaging design for a range of cocktail mixers. Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. The recipe shows consumers how to make a mixed drink with the product. Each can makes two cocktails, portioned to be shared. Garnish images shown alongside the product are simple, using a lime slice and mint to add depth. The garnishes appear as bold two-dimensional graphics or as three-dimensional forms, and they bring the Neon Zebra world to life.

Jin Zhang

Beer Packaging

Wednesday, 2 September 2026

Jinlongquan

Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.

Design Today

Tokaj Gin Label

YaBloom

Devynerios

Aqua Minerale Redesign

Neon Zebra Brand Launch

Jinlongquan

ABOUT ME

RECENT POSTS

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER

Tokaj Gin Label

YaBloom

Devynerios

Aqua Minerale Redesign

Neon Zebra Brand Launch

Jinlongquan

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER