Design Today - Award-Winning Design News

Brand: TIGER PAN Design Type: The Maker of Chinese Baijiu Classification: Packaging Date: Wednesday, 8 October 2025

Dukang Liquor

Dukang Liquor is a packaging design for a Chinese baijiu. The bottle is shaped from top to bottom to form the abstract profile of Cao Cao, a historical military strategist and poet whose verse gave the brand its name. The cap recalls the headwear of officials of the period after the Han dynasty, and the body is carved like a gown, which also gives a steady grip. Glass is used instead of the ceramic common to similar brands, so the surface gains gloss and texture. The outer box is decorated with a vector painting of Luoyang, the ancient capital.

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Brand: TANG-HSUAN LIEN Design Type: Visual Image Design Exhibition Classification: Graphic Date: Tuesday, 7 October 2025

Virtual and Reality

Virtual and Reality is a visual image design exhibition that interprets the process of design creation. The title joins two opposite words to reflect the conflict between abstraction and reality. Font strokes are dismantled, and the tools used in design form the structure of the letters. The series includes posters, cards, notebooks, stationery, direct mail and packaging. All items are printed in two special colors, and the applied methods include embossing, local glazing and origami folding. The exhibition was shown in Tainan, Taipei and Kaohsiung.

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Brand: Ruud Winder Design Type: Corporate Identity Classification: Graphic Date: Monday, 6 October 2025

Animated Koopmans Logo System

Koopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.

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Brand: Pufine Creative Design Type: Wine Label Classification: Packaging Date: Sunday, 5 October 2025

Altitude Series

Altitude Series is a wine label created for wines from the Shangri-La region and inspired by the treasure maps of adventure stories. The label uses an altitude map to reflect the high altitude and low latitude of the growing area. Coordinates and altitude figures indicate the quality and grade of each wine. Three colors refer to the local environment, with silver for snow, blue for lake and black for the night sky. Slightly raised golden coordinates make each grade easy to identify. Ultraviolet printing is applied on a special paper with fine curved textures that refract light.

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Brand: Xiaoshu Zhou Design Type: Illustration Classification: Graphic Date: Saturday, 4 October 2025

Intangible Heritage

Intangible Heritage is a series of three illustrations about the intangible cultural heritage of China. The illustrations present Pipa art, Longquan celadon and the Zigong Lantern Festival. Each image is drawn with vector design software, so fine details remain sharp at large print sizes. The printed sheets measure 800 by 800 millimeters. Traditional subjects are translated into a modern visual language for use online, in print media, books and photo albums. The intent is to help the public learn about these traditions.

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Brand: 37°Design Design Type: Packaging For Mineral Water Classification: Packaging Date: Friday, 3 October 2025

Changbai Snow

Changbai Snow is a packaging design for bottled natural spring water sourced from the forests of Changbai Mountain in northeast China. The label is printed on both sides of the bottle. The front carries a hollowed-out image of protected animals from the water source area, and the back carries a photograph of the snowy mountain landscape. The water inside the bottle acts as a lens and enlarges the rear image. Turning the bottle creates a parallax effect that makes the scene appear to move. The top of the bottle is cut in a mountain shape with ice crystal patterns.

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