Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Sister's Ice Cream

Azadeh Gholizadeh Ice Cream Packaging Friday, 26 September 2025

Sister's

This Packaging is designed for the Sisters Ice Cream Company. The design team has tried to use three ladies, who are reminiscent of the manufacturers of this product, in the form of happy colors that come from the taste of each ice cream. In each flavor of the design, the shape pf the ice cream is used as the character's hair, which presents an interesting and new image of ice cream packaging. This design, in its new form, has attracted a lot of attention amongst its competitors and has had high sales. The design tries to create original and creative packaging.

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GuJingGong Liquor

Cheng Tian Sheng Liquor Packaging Thursday, 25 September 2025

GuJingGong

The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.

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Nudus Snack Food

Angela Spindler Snack Food Packaging Wednesday, 24 September 2025

Nudus

The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.

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Nissan Skyline Brochure

E-graphics communications Brochure Advertising Tuesday, 23 September 2025

Nissan Skyline

Nissan Skyline is a brochure created for a premium sport sedan first introduced in 1957. The Skyline has been offered to Japanese customers for 62 years, and each generation has adopted the most advanced technology of its time. The latest model is equipped with ProPILOT 2.0, an advanced driver assistance system. The brochure delivers a single message, the enjoyment of driving. Visuals and headline copy present the driving performance of the car on expressways and winding roads. The concept and the layout are kept simple and direct.

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Off the Eaten Path Packaging

PepsiCo Design and Innovation Packaging Packaging Monday, 22 September 2025

Off the Eaten Path

Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.

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Grand Egyptian Museum Corporate Identity

Rana Hossam Gaber Corporate Identity Graphic Sunday, 21 September 2025

Grand Egyptian Museum

Grand Egyptian Museum is a corporate identity for a museum of ancient Egyptian artifacts. The logo is built from five hieroglyphs that read Egypt, combined into a geometric and simple form. The elongated rectangular shape is inspired by the cartouche, a frame that indicates a royal name. Black is the primary color, because the banks of the Nile were called the Black Land. The secondary colors are inspired by ancient Egyptian jewelry. Roboto is the main typeface, as its angles and curves match those of the logotype. An experimental signage system was developed.

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