Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.
The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.
In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.
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I Really Like Math is an interactive mathematics textbook for school students. The textbook presents mathematical concepts through infographics to support clear reading and focus. Students can insert film or attach magnets to the pages and learn principles through direct handling. The cover is designed to be operated by students. The binding allows learning materials to be reconfigured for different curricula and additional materials to be stored. The page layout follows user experience research, with the line of sight, colors and images applied in a systematic way.
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Insecta Iridesse is a print sales catalogue created to present metallic printing effects. The catalogue replaces the standard colour swatch with a fictional explorer's journal that documents imaginary rare insect species. Thirty gem-like jewellery pieces, including bracelets, necklaces, hairpieces, earrings and brooches, are made almost entirely of paper and printed with speciality gold, silver and white inks. The folio holds folded maps, tickets, newspaper clippings and certificates on coated and uncoated paper stock. Viewers are invited to inspect each print effect closely.
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The designer was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value of the premium product. The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Sernova Vodka is a bottle and label design for a distilled spirit. The vodka is produced with a filtration process that uses black diamonds. The bottle form takes its inspiration from the light reflections of black diamonds. The bottle is made of glass and holds 700 millilitres. The height of the bottle is 290 millimetres. The label uses a self adhesive crystal substrate, so the printing appears to sit directly on the glass surface. The design gives the brand a distinct shape in a market with many known vodka bottles.