Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Artbird Packaging

Zhangyong Hou Packaging Packaging Tuesday, 2 September 2025

Artbird

Artbird is a packaging series for handmade essential oil soap. Each soap is made with essential oils from different flowers, so every bar shows a different pattern. The outer box is cut with a vase shape, and the soap is seen through the opening. Each box uses a different vase shape, so every package is unique. The box is made of special paper with a strong texture. Decoration is kept to a minimum in order to show the natural color of the paper and the pattern of the soap. The design conveys the value of handmade work.

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Type Specimen Alskar Typeface

Paul Robb Typeface Graphic Monday, 1 September 2025

Type Specimen Alskar

Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A4) and presents the typeface with a modern feel and experience.

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Wind Art Museum logo

Yong Huang logo Graphic Sunday, 31 August 2025

Wind Art Museum

Wind Art Museum is a logo created for an art space in Xi'an that combines on-site creation, art exhibitions and aesthetic education. The mark is built from the Chinese character for beauty, which serves as the main memory graphic. Varying line thickness makes the character appear to be blown by the wind, linking the form directly to the name of the museum. The design was produced with computer graphics. The intent is a simple and distinctive symbol that expresses the character of the museum and remains easy to recognise and recall.

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From the Forest of Rusk Snacks

Shoichiro Takei Snacks Packaging Saturday, 30 August 2025

From the Forest of Rusk

From the Forest of Rusk is a packaging design for a rusk snack sold in supermarkets and mass retailers in Japan. The design is based on the world of a picture book and shows animals that live in the Forest of Rusk. Each animal character is formed from the rusk itself, photographed as an actual product rather than created with computer graphics. The size of the eyes, nose and mouth was adjusted in millimetres to make each character appealing. The package measures 140 by 210 by 40 millimetres. New animals can be added as new flavours are introduced.

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Buddy Brand Identity

Pilotfisch GmbH & Co. KG Brand Identity Advertising Friday, 29 August 2025

Buddy

Buddy Workwear is a brand identity created for a workwear manufacturer in Germany. The name Buddy forms the core of the identity and is derived from the former company name. Dark blue serves as the main color and lets the products and photographs stand out, while light blue is used as an accent and highlight color. The two colors complement each other like buddies. Clear typography and plain wording support the direct attitude of the brand. The identity is applied to printed brochures, a website, a video and a social media campaign.

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Q Shinsyu Apple Pie Lab Brand Identity

Nobuya Hayasaka Brand Identity Graphic Thursday, 28 August 2025

Q Shinsyu Apple Pie Lab

These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.

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