Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
My Moonfly Gift Box

ShenZhen XiShang Boutique Packing Co., Ltd Gift Box Packaging Friday, 15 August 2025

My Moonfly

My Moonfly is a gift box designed for moon cakes presented at the Mid-Autumn Festival. The design depicts the Moon Palace of Chinese mythology, with pavilions and halls formed by multi-layered three-dimensional paper carving. A light inside the moon shines through the carved layers, creating changing patterns of light and shadow. The box holds six moon cakes and a case with forks and knives. Eco-friendly paper is used, with embossing and gold stamping. Measuring 242 by 242 by 75 millimeters, the box can be kept as a lit decoration on shelves or tables.

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Dragon Boat Festival Packaging Gift Box

ShenZhen XiShang Boutique Packing Co., Ltd Gift Box Packaging Thursday, 14 August 2025

Dragon Boat Festival Packaging

Dragon Boat Festival Packaging is a gift box created for the Chinese Dragon Boat Festival. The outer box is shaped as a dragon, with mugwort leaves outlining the body and reed leaf grains forming the scales. The inner box shows two dragons holding zongzi, a motif that means double luck in Chinese culture. When the lid is lifted, the four sides of the inner box unfold by gravity, like a rising curtain. The box is made of eco-friendly paper with three-dimensional paper carving and layered cardboard. The design conveys wishes for health and good fortune.

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Sxdesign Brand Identity

sxdesign Brand Identity Graphic Wednesday, 13 August 2025

Sxdesign

Sxdesign is a brand identity created for a design studio based in Beijing, China. Every detail of the logo follows a 1:1.414 ratio, which gives the mark a compact and composed appearance. Small graphic elements in the corners recall quotation marks and frame the rectangles of the logo. The arrangement makes the mark symmetrical and suggests the citation, marking and interpretation of language and ideas. Through motion graphics, the logo can also grow into the traditional Chinese form of the studio name, linking tradition and modern design.

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No48 Fragrance Diffuser

Tatiana & Nicolas Boon Fragrance Diffuser Packaging Tuesday, 12 August 2025

No48

The Omecara studio has defined a shape that evokes polished amber or a pebble found on the seashore, thus breaking with the traditional image of ambergris. The shape was designed to evoke solid and liquid, land and sea. The identity is characterized by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives an impression of restful lightness, while the gold-colored hot stamping, in the same shade as the perfume, associates container and content. A subtle play of opposites and duality.

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Scentwalk Corporate Identity

Yiyang Li Corporate Identity Graphic Monday, 11 August 2025

Scentwalk

Scentwalk is a conceptual corporate identity for a future company that extracts and stores memories in the form of smell. The logo is an abbreviation of the brand name and is built from the ideas of odor molecules, data, extraction, collection and walking. The color scheme uses holographic silver foil, a material that looks silver but reflects color in light, echoing the idea that gas is colorless yet can create emotion. The mark is dynamic and joined by a specific sound. Related posters and products address the self, partners, family and friends.

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Bagua Koi Bank Gift Box

Ziqiong Li Bank Gift Box Packaging Sunday, 10 August 2025

Bagua Koi

The design of Bagua Koi box is not only floating on the surface. As a part of the gift, the gift box is designed as a symbol of precious blessing with a profound connotation of Chinese culture. The designer gained the inspiration from Chinese Koi culture and Bagua culture which both convey a precious blessing for being auspicious and wealthy, coordinating the cultural characteristic of banking industry.

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