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Explore 1029 award-winning designs tagged Packaging on Design Today.
Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers' associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
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Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.
Milk Fit is a packaging design for light fresh milk. The bottle is made of thickened and highly translucent PET, with a PE cap and a BOPP label, giving a glass-like texture that shows the milk clearly. Each set holds three bottles of 450 millilitres. A small green cat, shown in different postures, is the main visual element. The green colour refers to the ecological environment of the farm. Recycling icons on the label support the idea of environmental protection. The cat also links the product to a stray animal rescue campaign.
Zhenjiu Zhencang is a packaging and display set for a Chinese baijiu spirit. The bottles rest on a tray shaped like a pearl shell, a form inspired by the painting The Birth of Venus. The overall shape recalls a sailboat moving over waves. A crystal base is carved with an ancient winery and lit by an LED light that refers to the long history of the producer. Metal, wood, PMMA and plastic are combined to create a collectible object. The pearl theme reflects the brand idea of nobility and preciousness, as brewing and pearl forming are both slow processes.
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Prakrishi is a packaging design for a range of six flavoured honeys. The range extends an existing brand and keeps its minimal style and generous white space. A stylised motif based on bee wings serves as the main visual device. The motif gives the honey range a distinct identity and helps shoppers tell the six flavours apart on the shelf. Each honey is filled in a glass bottle that measures 180 millimetres in height and 100 millimetres in width. The bottle label and the lid cover are printed on natural white textured paper.
Spotlight is a toothpaste packaging design that transforms whitening efficacy into a visual experience. Instead of relying on conventional white imagery, the design uses light as a metaphor to communicate enzymatic activation and focused whitening performance. A radiant circular graphic and holographic surface effects create depth and precision, allowing functional benefits to be perceived at first glance. The system balances scientific credibility with shelf visibility, while maintaining consistency across product variations through a unified visual structure and controlled color accents.
Yiying First Class is a packaging design for baby diapers. The design draws inspiration from the service standards of the first class cabin and uses a minimal and refined visual language. A milky white film and a sand like brushed PE film are combined with controlled surface treatment to create a subtle shimmer. Information is arranged in zones, with the brand name and key benefits on the front and the material list and usage instructions on the back. A zipper opening keeps the diapers clean, and an ergonomic handle eases carrying. Recyclable base materials and eco friendly inks are used.
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Nikasi is a packaging design for a high-end white beer. The bottle neck is carved in three dimensions and carries an embossed geometric figure of Ninkasi, described in myth as the first goddess of brewing. The bottle body is partially sanded, and the raised label is shaped to suggest the gown of the goddess. Instead of relying only on a printed label, the sculpted glass form gives the beer its identity. The bottle measures 63 mm in width, 63 mm in depth and 225 mm in height. Repeated proofing and three-dimensional modeling made mass production possible.
Snow Zero is a packaging design for a low-alcohol, low-calorie hard sparkling water. The name Zero refers to midnight, seen as both an ending and a beginning. The infinity symbol on the package expresses the idea of continuation. The figure 0 is rendered with a three-dimensional liquid metal effect to suggest a light and refreshing taste. Illustrations on the bottles draw on pioneer visual art styles for a futuristic look. The water drop shaped bottles can be joined mouth to mouth, so two bottles form a new infinity symbol. Aluminum cans and glass bottles are used.
Red Gladiolus is a gift box designed for packaged nuts. The box has an upright triangular form inspired by a pine cone, creating a visual link with the brand logo and with the brand concept of growing strong and straight. Red and rose gold form the colorway, applied to paper textured like velvet, with rose gold details added by hot stamping. A lambskin buckle is placed on each side and is used to open the box. Inside, nuts in jars are presented with a nut opener and a manual. The box measures 410 by 410 by 150 millimeters.
Xijiu Silk Road Liquor is a packaging design for a Jiang-flavor liquor collection that commemorates the Silk Road. The bottle is made of polished porcelain and carries ten porcelain paintings of ten landmarks along the Silk Road. A gilt ribbon inspired by silk wraps around the bottle body and follows the route linking the ten landmarks. The cap is based on the form of an imperial jade seal. The set is presented in a faux leather box with bronze pins and a handle. A double inner layer opens to display the ten landmark scenes.
Jiangshiguo State Liquor is a packaging design for a limited collection of jiang-flavor Chinese liquor. The bottle carries a raised relief of mountain trend lines and golden dots, which symbolize the lands and rivers of China. The surface color shifts from light blue to ink blue, suggesting a blue sky and green mountains. Auspicious clouds and a Loong figure are illustrated on the two sides. The cap is made of solid wood and metal, showing wood grain and gilding. The relief follows ergonomics, so the bottle is easy to hold. The package is opened by pulling.