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Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Jinzhongzi Baijiu Packaging

Jinzhongzi

Jinzhongzi is a packaging design for a premium baijiu produced in Anhui Province, China. The spirit is presented in a crystal glass bottle whose lower part is wrapped in woven bamboo strips and finished with a spray-painted coating. The bamboo weave refers to the traditional storage method of the brand, in which bamboo strips are woven around specially treated jars used for aging the liquor. The bottle measures 145 by 115 by 275 millimeters. The woven detail adds a tactile quality to the package and supports the identity of the brand.

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Under The Canopy Coffee Packaging Design

Under The Canopy

Blend 1601 celebrates shade grown coffee through a packaging series that replaces industrial aesthetics with artisanal warmth, centered around a tree canopy motif. Using sustainable kraft material and a vibrant color system, the design creates an emotional link between barista craft and forest ecology. The result is a tactile, story driven identity that highlights the natural origin and unique character of each blend.

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Dramanote  Perfume Packaging Design

Dramanote

Dramanote Illusion Perfume is a limited edition perfume packaging design produced in 999 units. The set holds two bottles that stand as separate figures and form one image when placed together. Each bottle is made from recycled glass, then shaped and finished by polishing, electroplating, hot stamping and matte coating. The label is die cut from offcuts of traditional Xuan paper and applied by hand. The outer box is inspired by a revolving scene lantern, and four characters shift as the box is turned. The box measures 75 by 75 by 130 millimeters.

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Kratistos Shopper Packaging

Kratistos Shopper

Kratistos unveils its innovative wristwatch shopper, inspired by the brand iconic A logo - symbolizing new beginnings and excellence. The unique design of the bag merges graphics and ribbon to dynamically reveal the logo when held, transforming packaging into a statement of brand identity. Precision craftsmanship ensured the perfect alignment of graphics and ribbon, while meticulous color matching overcame material sensitivities. This shopper sets a new standard for creative branding.

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Little Green Bud Shampoo Cosmetic Packaging

Little Green Bud Shampoo

Little Green Bud Shampoo is a shampoo packaging design created for children aged three to twelve. The container is shaped like a small potted green bud. The bud form symbolizes a growing child and the plant based origin of the shampoo. Pressing the top of the bud with one finger releases the shampoo and allows precise control of the amount used. The bottle can be held in one hand, so children can wash their own hair. The bottle is made of eco-friendly PE and does not crack when dropped from one meter. After use, the bottle can be reused as a small planting dish.

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Rivalta Wine Packaging

Rivalta

Rivalta is a wine bottle label and packaging design created for a limited production red blend. The front label is printed on uncoated, water-resistant paper using offset technology with five special colors, matt silver foil, silkscreen varnish and mechanical relief. The back label is printed with digital technology in three special colors. The paper is certified for responsible forest management and resists aging and ultraviolet light. Red tones and a detailed illustration recall the Italian origin of the founding family, giving the presentation an elegant character.

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Effortless Packaging Design

Effortless

Effortless is a packaging design for a customized hair care brand. The brand offers more than 300 precise hair care solutions based on hair type, living environment and styling habits. The packaging carries only functional information, arranged in a clear visual order so that function and appearance are unified. The logo uses a humanist sans serif typeface, and the symbol joins the letter E with a precise scale line. A variable grid system based on a ratio of 1 to 1.414 guides each layout. Each package measures 52 mm in width, 52 mm in depth and 190 mm in height.

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The Coffee House Branding

The Coffee House

The Coffee House is a packaging and branding concept for a coffee brand. The design expresses the simplicity and hospitality that coffee can offer through a clean and modern visual language. Coffee beans are used as a graphic element, helping buyers to quickly understand the content of the package. The color palette highlights qualities such as comfort and flavor. The products are presented on can mockups that suggest materials suited to the segment. The concept was developed digitally as a study of simple coffee packaging.

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Dukang Liquor The Maker of Chinese Baijiu

Dukang Liquor

Dukang Liquor is a packaging design for a Chinese baijiu. The bottle is shaped from top to bottom to form the abstract profile of Cao Cao, a historical military strategist and poet whose verse gave the brand its name. The cap recalls the headwear of officials of the period after the Han dynasty, and the body is carved like a gown, which also gives a steady grip. Glass is used instead of the ceramic common to similar brands, so the surface gains gloss and texture. The outer box is decorated with a vector painting of Luoyang, the ancient capital.

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Altitude Series Wine Label

Altitude Series

Altitude Series is a wine label created for wines from the Shangri-La region and inspired by the treasure maps of adventure stories. The label uses an altitude map to reflect the high altitude and low latitude of the growing area. Coordinates and altitude figures indicate the quality and grade of each wine. Three colors refer to the local environment, with silver for snow, blue for lake and black for the night sky. Slightly raised golden coordinates make each grade easy to identify. Ultraviolet printing is applied on a special paper with fine curved textures that refract light.

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Changbai Snow Packaging For Mineral Water

Changbai Snow

Changbai Snow is a packaging design for bottled natural spring water sourced from the forests of Changbai Mountain in northeast China. The label is printed on both sides of the bottle. The front carries a hollowed-out image of protected animals from the water source area, and the back carries a photograph of the snowy mountain landscape. The water inside the bottle acts as a lens and enlarges the rear image. Turning the bottle creates a parallax effect that makes the scene appear to move. The top of the bottle is cut in a mountain shape with ice crystal patterns.

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Favly Petfood Packaging Design

Favly Petfood

Favly Petfood puts product quality, sustainability, and short-circuit production at the heart of its corporate image. The Wolkendieb design agency helped the brand to get a bold and fun brand image and eye-catching new products for dog food. The agency supervised the development of the product range as well as the launch of the website, and realized the products' photoshoot.

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